Digital Marketing Executive

Responsibilities

• Social Media and Content Creation
• Plan and maintain the social media content calendar, aligning activity with product launches, events and wider marketing campaigns.
• Create, schedule and publish engaging content for LinkedIn and Instagram, including copy, branded graphics, carousels and short-form videos, with an interest in developing video editing skills using Adobe Premiere Pro or similar software. Previous video editing experience is advantageous but not essential, as training can be provided.
• Adapt product information, case studies, podcasts and other existing content into assets suited to different audiences and channels.
• Monitor engagement and relevant conversations, responding or directing enquiries to colleagues as appropriate.
• Digital Campaigns and Email Marketing
• Set up, manage and optimise LinkedIn advertising campaigns within agreed objectives and budgets.
• Build and deliver email campaigns, newsletters and mailshots using HubSpot, including audience segmentation, content formatting, testing and scheduling.
• Coordinate campaign content, assets and deadlines with colleagues and external suppliers.
• Test different messages, visuals and calls to action to improve campaign performance.

Requirements

• Bachelor’s degree with an emphasis in graphic design or a related field.
• Practical experience delivering digital marketing activity across social media, email and websites.
• Expert proficiency in Adobe Creative Suite - especially InDesign, Photoshop, and Illustrator
• Expert proficiency in social media channels.
• Expert proficiency in email platforms, including building, testing and sending campaigns.
• Proficiency in WordPress.
• An understanding of paid social advertising, basic SEO and digital performance measurement.
• Strong copywriting and proofreading skills, with the ability to adapt content for different audiences.
• Good visual judgement and attention to detail.
• Excellent organisational skills and the ability to prioritise multiple projects and deadlines.

Benefits

• Benefits and Perks Here’s what you can look forward to when you join us: We’re proud to be recognised as one of The Sunday Times Best Places to Work for three consecutive years) – and we work hard to make sure our people genuinely feel it Competitive salary and a discretionary annual bonus 15 work from home days per year Pension scheme Healthcare Cash Plan – claim back medical, dental and optical costs Perks & rewards platform – access hundreds of deals and discounts Gym discounts through our perks platform Employee Assistance Programme – confidential support when you need it 23 days’ holiday plus UK bank holidays, increasing to 26 with length of service An extra day off for your birthday Loyalty reward for increasing years of service Death in service Learning & Development platform with online courses, certifications and professional development tools to support your career growth Tree planted in your honour when you join – with trees already planted in the UK, Tanzania, Uganda, Kenya and Madagascar Sustainability-focused business – committed to low-carbon operations, renewable energy and recycled materials Regular team socials and events, including summer and Christmas parties Christmas gift Monthly Pizza Friday Free fruit, snacks, hot drinks and cold beverages Refer a friend scheme – £250 reward EV car charging facilities High-quality, modern office environment Free onsite parking / within walking distance from the train station