Senior Demand Marketing Manager

Responsibilities

• Develop and lead UPP's marketing strategy and annual marketing plan, aligned to occupancy, revenue and growth objectives.
• Lead integrated demand generation campaigns across digital, social, CRM, content and university partner channels.
• Own the digital acquisition strategy, including PPC, SEO, paid social, retargeting and emerging channels.
• Optimise marketing investment to maximise traffic, leads, conversion, bookings and occupancy performance.
• Lead CRM and customer communications activity across the full student lifecycle, from initial enquiry through to advocacy.
• Build and strengthen relationships with university partners, providing marketing expertise and delivering accommodation marketing strategies that support student recruitment and occupancy objectives.
• Lead UPP's social media, student engagement, creator and advocacy strategies to build awareness and engagement with student audiences.
• Establish and track marketing KPIs, measuring campaign effectiveness, ROI and customer acquisition costs.
• Lead and develop the Marketing team, manage agency relationships and drive marketing excellence across the organisation.
• Champion best practice, innovation and the effective adoption of emerging technologies and AI within marketing activity.

Requirements

• Proven experience developing and delivering successful marketing strategies within a commercial environment.
• Strong expertise across demand generation, brand marketing, CRM, content, digital and performance marketing.
• A track record of driving customer acquisition, conversion and measurable commercial results through marketing activity.
• Strong experience managing marketing budgets, agency relationships and investment decisions.
• Excellent stakeholder management and influencing skills, with the ability to build trusted relationships across internal teams and external partners.
• Strong knowledge of digital marketing channels, including CRM, SEO, PPC, paid social and marketing automation.
• A data-driven approach, using customer insight, analytics and performance data to optimise decisions and improve outcomes.
• Experience leading and developing high-performing marketing teams.
• Experience within student accommodation, higher education, property, hospitality or another customer-focused, multi-site environment would be advantageous.

Preferred

• Experience within student accommodation, higher education, property, hospitality or another customer-focused, multi-site environment would be advantageous. Experience with HubSpot or similar CRM platforms would also be beneficial.

Benefits

• 29 days' holiday plus bank holidays, private healthcare, pension, enhanced family leave, life assurance, training, two paid volunteering or personal development days and a cycle-to-work scheme.