Senior Brand Manager - Shaken Udder

UK (Hybrid)

Salary Not AvailableSenior LevelContract

Posted 1 day ago

Job Summary

Owns end-to-end activation planning and 2028 strategy, leads NPD from marketing, and manages budget and people while partnering with sales to drive retailer outcomes.

  • Deliver 2027 activation plans through spring
  • Define 2028 objectives and craft strategy
  • Lead 2028 NPD with cross-functional team
  • Line manage two colleagues and oversee budget

Job Description

Responsibilities

  • Finishing delivery of the 2027 activation plans through April and May
  • Diagnosing brand performance and setting 2028 objectives, then building the strategy and tactics
  • Leading 2028 NPD from the marketing side, working with the NPD Manager on product and packaging
  • Line managing an Assistant Brand Manager and a Social Media Executive
  • Owning the marketing budget and spending to it
  • Working with the sales team to get great outcomes with retailers

Requirements

  • SBM experience in FMCG food or drink, ideally on challenger brands
  • A grocery retail background. This role leans towards grocery, not digital
  • Hands-on Nielsen or Circana skills
  • NPD experience, from trends through to product concept
  • Experience leading creative work with agencies
  • Proven people management
  • Contract or fractional experience. Day one is two weeks of handover, then you’re on your own, so you need to have done this before
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Up Collective

The up! Collective is on a mission to end violence and exploitation through innovative, community-driven research and advocacy. Founded by a team of passionate researchers, survivors, and activists, our unique approach combines rigorous participatory research with grassroots movement building. We specialize in addressing complex issues at the intersection of gender, race, class, and sexuality, with a focus on human trafficking, sexual abuse, and child protection.Key achievements:• Conducted groundbreaking studies on street-involved children in Southeast Asia• Developed frameworks for ethical, trauma-informed research with vulnerable populations• Successfully advocated for policy changes at local, national, and international levelsWe're always seeking collaborators who share our passion for social justice. Whether you're a researcher, activist, funder, or NGO, we'd love to connect and explore how we can work together to create a safer, more equitable world.Interested in partnering or learning more about our work? Reach out and let's start a conversation about making a difference together.#SocialJustice #HumanRights #CommunityResearch #ChildProtection #EndHumanTrafficking

Founded in 2022
1 employees

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Senior Brand Manager - Shaken Udder

Up Collective · UK · Hybrid