Head of Brand Marketing

Responsibilities

• You will own how people see and feel about our two brands: the brand story and identity, and the brand moments that build awareness and goodwill, including shelter and charity partnerships, activations and events, PR and community.
• Make our brands the most loved and trusted pet brands in North America, not just the most bought.
• Own how people see and feel about our brands: a clear brand story and identity used everywhere, and the brand moments that build awareness and goodwill, including shelter and charity partnerships, activations and events, PR and community.
• Outcomes (what success looks like): 90-day targets for each outcome are agreed with you before your start date.
• More people know and search for our brands: branded search volume and direct traffic, monthly vs the same month last year
• More new customers come from word of mouth and press: share of new customers who say friend, family, press or social (not an ad) in the post-purchase survey
• We earn press and attention: earned media mentions and their reach each quarter, including press from each brand moment
• Our giving-back program makes a real, visible impact: shelters partnered, pets helped, and product and dollars donated each quarter, shown on the website
• The brand looks and sounds the same everywhere: quarterly brand audit across website, packaging, ads, email and social
• Key Objectives

Requirements

• Fully remote, full-time, based in Canada, the United Kingdom or Ireland
• Brand Experience: 7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered.
• Brand Builder: You have built awareness and goodwill for a consumer brand through causes, events and PR, not just design, ideally from an early stage.
• Brand Moments: You have planned and shipped brand moments end to end, on time and on budget, across many partners.
• Cause Marketing: You have run nonprofit or shelter partnerships that were real, measured and credible, not a logo on a page.
• PR & Storytelling: You turn a moment into a story that press and customers repeat, and you have the press wins to show for it.
• North America: You have run campaigns for a North American audience, and can run events and partners there remotely through agencies, partners and local contractors.
• Brand Taste: A sharp eye for what is on-brand, and you protect consistency across every touchpoint.
• Commercial Mindset: You tie brand work to measurable results like branded search, word of mouth and press.
• No issue working overtime or on the weekends if needed. You are passionate about your work.

Preferred

• Bonus points: pet industry experience.