Senior Brand Marketing Manager

Responsibilities

• NPD Stage-Gate Launch Leadership: Lead and own the regional stage-gate process from brief through to counter launch; coordinate launch deliverables (trade sell-in decks, VM elements, PR samples, training toolkits) across a single master critical path.
• 360° Regional Campaign Delivery: Build and execute the annual EMEA & RoW brand campaign calendar; map hero SKU moments and seasonal activations across OOH, paid media, influencer seeding, and physical retail.
• Visual Merchandising & POS Frameworks: Set regional VM guidelines in collaboration with the Global VM team; oversee display artwork approvals, manage POS specifications, and conduct regular retail execution audits.
• Commercial & Supply Chain Forecasting: Partner with Demand Planning and Commercial teams on volume forecasting for core launches; identify operational risks and establish mitigating actions at least eight weeks prior to market rollout.
• Cross-Functional Collaboration & Budgeting: Chair regular cross-functional marketing syncs; act as the primary regional partner to Global Product teams; manage brand A&P expenditure, budget consolidation, and post-launch reviews (Weeks 4, 12, 26, 52).
• Team Guidance & Mentorship: Lead and mentor a Brand Marketing Executive, fostering their professional growth while maintaining high execution standards during busy launch cycles.

Requirements

• NPD Stage-Gate & Launch Expertise: Demonstrable track record managing multi-market new product launch stage-gate processes, critical paths, and cross-functional go-to-market workflows.
• Prestige Beauty / Skincare Affinity: Solid background in brand or product marketing within prestige skincare, cosmetics, or personal care environments.
• 360° Omnichannel Campaign Strategy: Proven experience delivering integrated brand marketing campaigns encompassing retail, earned PR, OOH, and digital channels.
• Visual Merchandising & In-Store Execution: Practical understanding of retail visual merchandising guidelines, POS print production artwork sign-offs, and counter design principles.
• Budget & Commercial Acumen: Experience managing brand A&P allocations, reviewing P&L campaign investments, and working with commercial teams on product sell-in and demand forecasting.
• People Leadership: Experience formally managing, coaching, or mentoring direct reports in a collaborative, fast-paced environment.

Preferred

• Direct agency management experience across creative, production, and visual merchandising partners.
• Experience working with third-party distributor models alongside direct retail accounts.
• Working knowledge of modern project management tools (e.g., Asana, Monday.com, Smartsheet) or Digital Asset Management (DAM) platforms.

Benefits

• Wellbeing: 25 days holiday + bank holidays, Flexible & Hybrid working, Private Medical Insurance, Mental Health support.
• Rewards: 75% Discount, Annual Performance Bonus, Long Service Awards.
• Growth: Up-skilling support, regular Lunch & Learns, Flexible Career opportunities.
• Impact: 2 Volunteering days per year, Matched Charitable Giving Scheme.