Senior Brand Manager- Monte Carlo Beer (10 Month FTC)

Responsibilities

• Shape the future of the brand - Lead the annual brand plan and 3-5 year growth strategy, identifying opportunities to build brand equity, strengthen consumer relevance and deliver sustainable commercial growth.
• Create brilliant consumer experiences - Develop and deliver insight-led, integrated marketing campaigns across channels, ensuring the brand shows up consistently and effectively wherever consumers engage with it.
• Drive performance and growth - Own brand performance, budgets and forecasting, using data, insight and ROI measurement to maximise opportunities, manage risk and achieve business objectives.
• Build influential partnerships - Collaborate with cross-functional teams, agency partners and brand founders to align plans, inspire action and deliver exceptional execution that helps the brand stand out in the market.
• Connect with modern consumers – Develop culturally relevant campaigns and content that resonate with younger adult audiences, creating impactful brand experiences across social, digital, experiential, OOH and traditional media channels.

Requirements

• Alcohol and brand-building expertise – Proven experience developing and delivering successful brand strategies and annual marketing plans within Beer, Wine & Spirits (BWS) or wider alcohol categories. You'll bring hands-on experience creating brand thinking, campaigns and activation plans, rather than solely executing global toolkits, with a track record of growing premium, upscale, challenger or scale-up brands.
• Modern consumer marketing capability – Strong experience engaging younger adult consumers through integrated marketing campaigns across channels including social media, influencer marketing, experiential activations, OOH, TV, content creation and digital-first platforms such as TikTok. You understand how brands remain culturally relevant and drive consideration with today's consumers.
• Commercial acumen – Strong experience managing budgets, forecasting and P&L performance, with the ability to translate brand opportunities into measurable business outcomes.
• Leadership, influence and energy – A confident and inspiring leader who brings passion, pace and positivity to their work. Able to build trusted relationships, influence senior stakeholders and agency partners, and energise cross-functional teams to deliver outstanding results.

Benefits

• health, dental and vision coverage
• a pension with up to 10% employer match
• wellbeing support
• an Employee Assistance Programme
• life leave
• 31 days’ annual leave plus 3 bank holidays, with the option to buy or sell additional holiday