Brand Development Executive

Responsibilities

• Develop and coordinate marketing plans for supplier and own-label brands.
• Manage a rolling promotional calendar across email campaigns, websites, catalogues and other marketing channels.
• Coordinate product launches from concept through to market execution.
• Build strong relationships with suppliers, acting as the key point of contact for marketing activity and approvals.
• Work alongside sales teams to identify commercial opportunities and maximise brand visibility.
• Manage and grow social media channels, including LinkedIn, Instagram and other relevant platforms.
• Brief and coordinate external creative resources, ensuring campaigns are delivered on time and to brand standards.
• Monitor campaign effectiveness and recommend improvements based on results.
• Support artwork, packaging and creative updates using tools such as Canva and Adobe Creative Suite.

Requirements

• Previous experience in brand management, marketing, campaign coordination or a similar role.
• Strong project management and organisational skills.
• Experience working with multiple stakeholders, suppliers or brands simultaneously.
• Knowledge of social media marketing and campaign execution.
• Experience using Canva and ideally Adobe Creative Suite.
• A commercial and creative mindset, with the confidence to work independently.
• B2B marketing experience, ideally within FMCG, healthcare, wellness, personal care, ecommerce or a related sector.
• A genuine interest in health, beauty, wellness or consumer products.

Benefits

• Take ownership of your own portfolio of brands and influence their growth.
• Work with innovative health, wellness and personal care products entering the UK market.
• Be part of a newly created role with genuine opportunity to shape processes and strategy.
• Enjoy a broad role combining brand management, marketing, supplier engagement and creative input.
• Join a collaborative, growing business where your ideas will be heard and valued.