Senior Brand Manager

Responsibilities

• Lead the development and implementation of annual brand plans, ensuring alignment with business objectives and commercial priorities.
• Drive the execution of integrated consumer, customer and trade marketing strategies across the brand portfolio, ensuring consistent delivery against agreed objectives
• Drive brand presence within the UK market through regular engagement with on- and off-trade customers, identifying opportunities to enhance brand visibility, distribution and advocacy.
• Lead the development of marketing collateral, brand assets and promotional materials, ensuring consistency with brand positioning and identity.
• Develop and maintain strong working relationships with external agencies, designers, production partners and event suppliers, ensuring the successful delivery of marketing projects to agreed quality, budget and timescales.
• Lead the planning and delivery of brand activations, trade events, exhibitions, tastings and customer engagement initiatives, working collaboratively with the Trade Marketing Executive and Sales Team.
• Monitor, evaluate and report on brand performance, campaign effectiveness, market trends and competitor activity, providing insight and recommendations to inform future marketing strategy.
• Manage marketing budgets, forecasts and project timelines, ensuring resources are allocated effectively and activities are delivered within agreed financial parameters.
• Serve as a key marketing contact for assigned brand owners, building effective relationships and collaborating to ensure brand initiatives support both supplier and company objectives.
• Partner closely with the Sales Team to develop commercially effective trade marketing programmes, customer presentations, category insights and sales support materials that drive distribution and growth.

Requirements

• Significant experience in brand marketing, preferably within the spirits, drinks or FMCG sectors.
• Strong understanding of brand management principles and integrated marketing, with experience of delivering successful marketing campaigns.
• Good knowledge of the UK drinks market, including both on- and off-trade channels.
• Demonstrable ability to combine strategic thinking with hands-on delivery across a broad range of marketing activities.
• Strong project management skills, with the ability to manage multiple brands and priorities simultaneously while delivering to agreed deadlines.
• Experience briefing, managing and evaluating the performance of external agencies and creative suppliers.
• Excellent communication and interpersonal skills, with the ability to build effective relationships with internal and external stakeholders at all levels.
• Strong organisational skills with the ability to work independently, exercise sound judgement and manage competing priorities.
• Commercially aware, with the ability to interpret market trends and campaign performance to inform marketing activity.
• Proficient in Microsoft Office applications and experienced in using marketing and project management systems

Benefits

• Salary is up to £47,000 per annum, dependent on experience, plus up to 15% bonus based on the achievement of KPIs
• 25 days annual leave rising to 26 days after 5 years’ service and 27 days after 10 years’ service, plus bank holidays
• Company pension
• Access to our Employee Assistance Programme
• Enhanced Maternity and Paternity Pay
• Contribution to Dental Costs
• Generous staff discount on our wine
• A bottle of wine on your birthday and Berkmann anniversary
• £500 referral scheme