Retail Marketing Manager

Responsibilities

• Planning, delivering and measuring New Vehicle, Commercial Vehicle and Motability campaigns.
• Developing marketing plans that complement national manufacturer campaigns and wider brand strategy.
• Working closely with General Managers, dealership teams and manufacturer partners to identify opportunities and improve performance.
• Owning monthly and annual franchise marketing budgets, ensuring investment is targeted effectively and delivers against commercial objectives.
• Using enquiry, campaign and market data to understand performance and turn insight into clear actions.
• Leading dealership events and customer retention activity, coordinating stakeholders, communications and point-of-sale materials.
• Working with our in-house Advertising team, Studio and Media Agency partners to develop compelling creative and regional media activity.
• Keeping franchise website content accurate and engaging, including new model launches, campaigns and customer offers.
• Maximising local marketing opportunities including sponsorships, product placements, county shows and dealership events.
• Representing Marketing at divisional and dealership meetings, manufacturer conferences and other key business forums.

Requirements

• Experience within retail marketing, with a track record of delivering successful campaigns or events.
• Strong project management skills and the ability to manage several campaigns and stakeholders simultaneously.
• Excellent stakeholder management, communication and presentation skills.
• A commercial mindset, with the confidence to challenge, influence and make recommendations.
• Strong analytical skills and experience using Google Analytics and campaign performance data to improve results.
• Creativity, energy and a proactive approach to solving problems and identifying new opportunities.
• The ability to work effectively and independently when working remotely.
• A full UK driving licence and the flexibility to travel regularly.

Preferred

• A professional marketing qualification would be advantageous
• Experience using project management tools such as Asana would also be beneficial
• Automotive marketing experience would be a real advantage, but it isn’t essential. We’re equally interested in experienced retail marketeers who understand how to turn customer insight, strong campaigns and local activity into commercial results.

Benefits

• 25 days holiday rising with length of service - plus bank holidays
• Access to our online rewards platform giving you cash back and discounts for multiple retailers
• Preferential Service Rates
• Colleague Purchase Scheme
• Share Incentive Scheme
• Pension
• Enhanced Maternity and Paternity