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Up Collective

Retail Marketing Manager - High Growth Challenger Brand

City of Westminster, Westminster, UK (Hybrid)

£45K/yr – £55K/yrMid Level5+ years expFull time

Posted 7 days ago

Job Summary

Own and shape the retailer marketing strategy and activations from calendar through to in-store and online executions, collaborating with Creative and Trade teams to win retailer investment and visibility.

  • Lead retail marketing calendar and toolkits
  • Align brand planning with retailer requirements and create activations
  • Support joint business planning and retailer events

Job Description

Responsibilities

  • Build the annual retail marketing calendar around range reviews, launches, promotions and retailer activity
  • Get to know each retailer’s shopper, and shape promotions, POS, sampling and gifting to suit
  • Bring a retail view into brand planning early, so the plan isn’t DTC with retail bolted on at the end
  • Come up with ideas for launches and key moments, then work with the Creative team to turn them into in-store and online activations that get noticed
  • Lead the retail marketing toolkits and materials
  • Support trade events and retailer head office visits, and go along to them
  • Brief and optimise onsite search, display and email within retailer platforms
  • Make sure product content on retailer sites is doing its job
  • Be the Brand team’s go-to person for the Retail team
  • Support joint business planning with retailers, helping win marketing investment and extra visibility

Requirements

  • At least five years in FMCG shopper, retail or trade marketing
  • Experience working with grocery and health and beauty retailers
  • You’ve briefed and optimised retailer media: onsite search, display, email and product content
  • Ideas that work on shelf, and activations behind you that drove footfall
  • You can adapt a brand for a shelf or a listing without losing what makes it distinctive
  • Organised, with a real eye for detail. A calendar with this many retailers and moments doesn’t run itself
  • Used to working across brand, creative and commercial teams

Benefits

  • 33 days’ holiday including flexible bank holidays, plus your birthday off
  • Fitness and wellbeing membership
  • Share options after probation
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Up Collective

The up! Collective is on a mission to end violence and exploitation through innovative, community-driven research and advocacy. Founded by a team of passionate researchers, survivors, and activists, our unique approach combines rigorous participatory research with grassroots movement building. We specialize in addressing complex issues at the intersection of gender, race, class, and sexuality, with a focus on human trafficking, sexual abuse, and child protection.Key achievements:• Conducted groundbreaking studies on street-involved children in Southeast Asia• Developed frameworks for ethical, trauma-informed research with vulnerable populations• Successfully advocated for policy changes at local, national, and international levelsWe're always seeking collaborators who share our passion for social justice. Whether you're a researcher, activist, funder, or NGO, we'd love to connect and explore how we can work together to create a safer, more equitable world.Interested in partnering or learning more about our work? Reach out and let's start a conversation about making a difference together.#SocialJustice #HumanRights #CommunityResearch #ChildProtection #EndHumanTrafficking

Founded in 2022
1 employees
www.up-collective.org

Salaries

Posted range

£45K/yr – £55K/yr

Taken straight from the job posting.

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Retail Marketing Manager - High Growth Challenger Brand

Up Collective · City of Westminster, Westminster, UK · Hybrid