Principal, Global Campaign Operations

Responsibilities

• Partner with Individual, Enterprise and regional Marketing leaders to translate demand strategy into scalable campaign execution
• Own the end-to-end campaign process, from brief and plan to build, launch, QA and measurement, across email, nurture, webinars, events and landing pages
• Set global campaign standards, templates and processes that regional teams can use with confidence
• Act as the senior Marketing expert on how HubSpot is used for campaigns, including audiences, segmentation and automation
• Direct and quality-check the work of our specialist partner team
• Define campaign measurement requirements, and make sure every campaign has the right taxonomy, tracking and data structure so Marketing can understand what is working
• Own Marketing campaign activation across the website, including landing pages, forms, conversion paths and related content updates, working with Digital Experience on platform, development and broader website improvements
• Identify opportunities to automate, simplify and standardize campaign operations, including appropriate use of AI
• Work with RevOps on lifecycle, routing and CRM data, and with reporting partners on what needs measuring
• Enable regional marketers to execute more independently, with clear standards, templates and guardrails

Requirements

• 7+ years in marketing operations, including campaigns across multiple regions or markets
• Deep, hands-on HubSpot Marketing Hub experience: workflows, lists, segmentation, email, landing pages and forms
• A working understanding of how HubSpot and Salesforce connect, and the judgment to know when a problem belongs with the CRM team
• Experience directing agency or partner teams and holding them to a clear quality standard
• A strong QA instinct: you catch the issue before it reaches a customer or a report
• Strong campaign measurement fluency, including tracking, UTMs, attribution concepts and the data foundations required for reliable analysis
• Clear writing, and the ability to explain technical trade-offs to non-technical colleagues

Preferred

• HubSpot certifications
• Experience with consent and privacy requirements across regions, including GDPR
• Experience supporting ABM or BDR-led motions
• Localization and multilingual campaign experience
• Practical use of AI tools to automate or speed up campaign work

Benefits

• comprehensive wellness benefits, including generous flexible paid time off, holidays and volunteer time
• medical, dental, vision, long-term and short-term disability programs
• life insurance, pet insurance
• 401k with company matching
• access to LinkedIn Learning
• mostly virtual culture with opportunities to collaborate globally and participate in in-person events