Account Manager - Marketing Campaigns

Responsibilities

• Manage customer relationships
• Be the main contact for your accounts, building trust through clear advice, reliable delivery and proactive communication.
• Understand customer objectives, stakeholders and contractual commitments; agree clear plans, milestones and measures of success.
• Lead customer meetings, present recommendations and results, manage expectations and resolve issues promptly.
• Support retention and renewals with the sales team, identifying risks early and helping customers understand the value of their programme.
• Plan and deliver effective campaigns
• Client Creative Briefing: Write clear briefs for copywriters, designers, and suppliers to deliver customised campaign materials, local adaptations, and marketing assets tailored to the specific needs and goals of your assigned client accounts.
• Work with the team to develop campaign and engagement plans for local, national and global campaigns, with clear objectives, priority audiences, messages, channels, timelines and budgets. Coordinate rollout for a single customer or multiple customers running the same campaign concurrently.
• Manage participant email delivery for your specific clients —ensuring accuracy and audience fit before sending approved communications, and briefing designers when clients need bespoke items.
• Apply marketing expertise to run simple A/B tests on email subject lines, send times, and CTAs inside Intercom for their client portfolio, continuously improving open and click-through rates.

Requirements

• Typically 4+ years of relevant experience in account management, or a combination of marketing roles and customer management roles. Equivalent demonstrated capability is welcome.
• Proven experience independently managing customer relationships and delivering campaigns, including handling expectations, competing priorities and difficult conversations.
• Strong marketing judgement: understanding audiences, developing messages, choosing channels, writing briefs and evaluating effectiveness.
• Excellent written and verbal communication, with confidence leading meetings and explaining data and recommendations to customers.
• Strong organisation and attention to detail, including managing multiple projects, deadlines and budgets.
• Experience briefing and coordinating creative colleagues or external suppliers, with the ability to assess the quality of their work.
• Practical AI capability as described above, alongside confidence with spreadsheets, CRM, project management and digital communications tools.
• A collaborative, proactive approach, willingness to handle practical delivery tasks, and an interest in helping people make positive changes.

Preferred

• Developing shared campaigns and coordinating their rollout across multiple customers, regions or partner organisations, balancing consistent messaging with local needs.
• Marketing or communications agency account management; public engagement, behaviour change or social marketing.
• Working with local government, public agencies, employers or community partners.
• Customer retention, renewals, proposals or contract support.
• Email marketing platforms, campaign analytics, Monday.com, HubSpot or comparable tools.
• Other marketing skills are a bonus including, e.g. copywriting, social media marketing, tweaking campaign marketing materials in Canva, etc.

Benefits

• Competitive pay, stock options, flexible working, 25 days holiday exclusive on bank holidays