Head of Campaign Strategy

Responsibilities

• Campaign strategy – Leading integrated marketing strategies across our client portfolio, bringing together paid, organic, content, creative and digital activity to deliver meaningful results.
• Client leadership – Building trusted relationships with senior stakeholders, understanding their businesses and confidently advising, challenging and guiding their marketing direction.
• Campaign planning – Turning business objectives and customer insights into clear strategies, campaign plans, briefs, budgets and measurable outcomes.
• Performance & results – Taking ownership of campaign effectiveness, working closely with our specialists to identify opportunities, challenge performance and continuously improve results.
• Creative & strategic quality – Setting high standards for strategic thinking and creative output, ensuring everything we deliver has a clear purpose and makes an impact.
• Team leadership – Coaching and developing team members, encouraging fresh thinking, providing regular feedback and building a culture of ownership and high performance.
• Planning & delivery – Working closely with our Project Manager to balance priorities, resources and client expectations, ensuring campaigns are delivered effectively and profitably.
• Commercial growth – Spotting opportunities to grow client accounts, strengthen relationships and contribute to new business pitches and proposals.
• Agency development – Working alongside the Marketing Director to improve our approach to campaign strategy, introduce new ideas and help COBA continue to evolve.

Requirements

• Has significant experience in senior marketing roles, including experience working within a marketing agency, and a strong background in leading campaign strategy and teams.
• Has a strong background in B2B marketing, with a proven track record of developing integrated, multi-channel campaigns that deliver commercial results.
• Understands how different marketing channels work together, from paid media and SEO to brand, content, social and creative.
• Is commercially minded, curious about how businesses work and able to connect marketing investment with meaningful business outcomes.
• Is confident building relationships with senior clients, presenting ideas and constructively challenging thinking.
• Is a supportive but accountable leader who enjoys developing people, setting high standards and getting the best from a team.
• Can see the bigger picture while staying close enough to the detail to make things happen.
• Is organised, decisive and comfortable balancing multiple clients, competing priorities and deadlines.
• Is forward-thinking, open to new technology and excited by how AI and emerging tools can improve marketing and the way we work.
• Is collaborative, approachable and confident in their expertise without needing to have all the answers.

Benefits

• 25 days of annual leave
• Non-contractual quarterly bonus scheme
• Structured and supported professional development
• Recognition programme celebrating great work and contribution
• Monthly Breakfast Club and regular team lunches
• Birthday and special occasion gifts
• Christmas and summer socials (with lots of fun in between!)
• Enhanced family-friendly policies
• Paid sick leave
• Access to our Employee Assistance Programme