PPC Specialist (Part-Time)

Responsibilities

• Plan, execute, and optimise PPC campaigns across Google Ads, Bing Ads, and social media advertising platforms (Meta, TikTok, etc., as relevant).
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
• Create, test, and refine ad copy, creative variations, and landing page performance.
• Manage budgets effectively, ensuring campaigns deliver maximum ROI within allocated spend.
• Optimise product feeds and Merchant Centre account
• Manage tracking and tagging to ensure accurate reporting/data
• Provide regular performance reports with actionable insights and recommendations.
• Stay up to date with industry trends, platform updates, and emerging best practices in ecommerce PPC.
• Collaborate with the CEO to align campaigns with overall strategy (SEO, content, design).

Requirements

• Minimum 3 years’ proven experience in PPC campaign management
• eCommerce experience is a necessity
• Strong working knowledge of Google Ads (Search, Shopping, Display) and familiarity with Bing Ads and paid social platforms
• Confident using analytics tools (Google Analytics, GA4, Tag Manager, Data Studio, etc.) to track, report, and optimise performance
• Ability to work independently and manage multiple campaigns at once
• Strong copywriting and creative testing skills
• Excellent communication and reporting skills
• Must be available to work from the office for two full working days per week.

Preferred

• Experience with other ecommerce ad platforms.
• Knowledge of conversion rate optimisation (CRO) and A/B testing.
• Familiarity with feed management tools.

Benefits

• Generous holiday allowance, 33 days pro rata (including bank holidays).
• Flexible working hours
• Staff discount on products