PPC Manager

Responsibilities

• Create, maintain, monitor and optimise SEM accounts to maximise direct bookings for hospitality clients.
• Provide assistance to the executive team with various tasks as requested.
• Review and report on the performance of the accounts including pay-per-click, commission and CPM models on Google Ads, Microsoft Ads, display networks, metasearch advertising, and other digital platforms.
• Maintain and optimize keyword lists and bids within monthly account budgets, ensuring the highest impression share available, alongside the best ROAS.
• Work alongside the client to maximise the performance of the account and share insights and advice related to key metrics, goals, and revenue.
• Collaborate with colleagues and partners providing complementary services including SEO, graphics and landing page optimization. Direct and suggest improvements to creative copy and graphical ad templates.
• Keep pace with search engine and industry trends or developments and share best practices with our clients and publicly on our website and in our blog.

Requirements

• A passion for digital marketing.
• An outstanding ability to think creatively, identify and solve problems.
• Significant attention to detail and the ability to effectively manage priorities in a deadline-driven atmosphere.
• Excellent written and oral communication.
• Ability to learn new industries and business types quickly and apply this knowledge to digital marketing initiatives whilst achieving client goals.
• Self starter, able to work independently with high levels autonomy and responsibility.
• Exceptional analytical, organizational, project management and time management skills.

Preferred

• 3-5 years experience in SEM including Google and Microsoft Ads.
• Experience in travel or hospitality vertical is extremely desirable .
• Excellent time management and follow up skills.
• High level of Google Analytics 4 experience desirable, but not essential
• Sense of humour!

Benefits

• Annual PTO: Unlimited (a 28 day minimum usage applies)