Responsibilities

• Objectives & strategy. Understand what each client wants their personal brand to achieve and build a strategy around it, whether that’s visibility & authority, business development, or another objective.
• Research & positioning. Research each client, their career, business, industry, competitors and wider market. Identify the expertise, experiences, perspectives, personality and USPs that differentiate them, and translate these into clear positioning and a compelling brand narrative.
• Audience strategy. Identify and understand priority audiences: who the client needs to reach, what matters to those people, and how the client can build visibility, authority and trust with them.
• Content & messaging strategy. Develop content and messaging frameworks, tone of voice and content pillars that define what clients should talk about, how they should communicate, and give our internal teams a clear foundation for execution.
• LinkedIn strategy. Translate the wider brand strategy into LinkedIn, including profile positioning, content, and audience development.
• Analytics & optimisation. Establish appropriate KPIs and analyse performance across impressions, engagement, audience demographics, follower and connection growth, connection acceptance, response rates and commercial opportunities. Turn that data into practical recommendations and continually evolve strategy based on what we learn.
• Strategy management. Own client strategies beyond their initial creation. Work closely with our consultants, copywriters, and wider team to ensure they’re being executed effectively, with regular internal and client check-ins to review performance and make strategic adjustments.
• Client advisory. Build trusted relationships with senior clients, clearly communicating strategic recommendations and confidently challenging their thinking when appropriate.

Requirements

• Experience in brand strategy, personal branding, communications or a closely related strategic discipline, combined with a strong understanding of LinkedIn.
• You should be able to take a complex individual, understand who they are, what makes them distinctive and what they want to achieve, and translate that into a clear and actionable personal brand strategy.
• You’ll also understand how LinkedIn works as a distribution and relationship-building platform, and be comfortable using data to assess performance and evolve strategy over time.
• Experience with other channels, particularly Instagram, TikTok or Substack, would be valuable, but isn’t essential.

Preferred

• Experience with other channels, particularly Instagram, TikTok or Substack, would be valuable, but isn’t essential.