Performance Marketing Specialist

Responsibilities

• We are looking for a Performance Marketing Specialist to support the planning, delivery and optimisation of paid digital marketing campaigns across our diverse portfolio of brands.
• Working closely with the Creative Paid Media Exec, you'll be responsible for the day-to-day management of paid media activity across Google Ads, Meta, Microsoft Advertising and third-party channels - ensuring campaigns are delivered efficiently, budgets are managed effectively, and performance is continually optimised.
• This is an ideal role for a proactive, analytical and organised marketer with experience in paid digital marketing who wants to develop their expertise across multiple brands and channels while contributing to commercial growth.

Requirements

• Experience managing paid media campaigns across Google Ads, Meta and/or Microsoft Advertising.
• A strong understanding of paid media optimisation, campaign performance metrics and digital marketing principles across conversion campaigns.
• Experience managing campaign budgets and monitoring spend against budgets.
• Experience optimising campaigns for conversion, CPA and revenue metrics.
• Strong analytical skills with the ability to interpret campaign performance data and identify optimisation opportunities.
• An understanding of customer lifetime value.
• Excellent organisational and time-management skills with strong attention to detail.
• Strong written and verbal communication skills.
• Confidence managing multiple campaigns and working to deadlines.
• Proactive, enthusiastic and keen to learn in a fast-paced marketing environment.

Preferred

• Experience using Google Merchant Centre and managing product feeds.
• Experience using reporting platforms such as Google Analytics, Windsor.ai or Looker Studio.
• Experience creating or adapting creative assets using Figma or similar design software.
• Experience working across multiple brands or within a publishing, ecommerce or subscription business.
• An understanding of print publishing and subscription marketing.

Benefits

• Pension contribution matched to 5%
• Season ticket loan
• Hybrid working pattern, flexi start/finish time
• 25 days annual leave plus bank holidays, plus Christmas closure, plus your birthday off
• Enhanced parental leave policies
• Option to buy/sell up to 5 days holiday a year
• Social committee, regular in-house learning events
• 4x life assurance