Performance Marketing Manager

Responsibilities

• Drive lead generation across core markets: Build and execute outbound email campaigns, webinars, and events targeted at generating high-quality leads across the UK, France, Portugal, and expanding European markets.
• Design and optimise the marketing funnel: Translate commercial targets into structured marketing funnels, identifying drop-off points, refining conversion paths, and ensuring every campaign is optimised for pipeline impact.
• Analyse performance and verify success: Dive deep into campaign data to independently verify what is working, track performance metrics rigorously, and tie marketing outputs directly to qualified leads and pipeline progression.
• Establish the performance marketing function: Take ownership of a green-field space with very little existing performance marketing infrastructure, putting your own imprint on the function and setting it up for long-term scale.
• Scale and mature the function: Move from initial proof-of-concept over the first six months into scaling the function over the next year, bringing new products and propositions to market and eventually collaborating with direct reports, contractors, and agencies.
• Leverage AI tooling for accelerated growth: Work in an AI-first environment with the freedom to explore AI tools and develop your expertise within a flexible, forward-thinking team.

Requirements

• 5 to 10 years of experience in performance marketing, demand generation, or growth roles
• A strong track record of driving qualified leads and demonstrating clear numbers around pipeline conversion
• Deep expertise in building marketing funnels and analysing performance metrics
• A rigorous, independent approach to verifying campaign success rather than relying on vanity metrics
• The ability to thrive in a green-field environment where you can build, test, and iterate quickly
• Comfort collaborating across international markets, working alongside local teams to ensure campaigns resonate

Preferred

• Experience working in the debt management, fintech, or credit spaces
• A strong aversion to legacy, slow-moving marketing playbooks in favour of agile, data-led growth