Responsibilities

• The Performance Marketing Manager plans and delivers Quilter Cheviot’s performance marketing across paid media, search, social, events and emerging channels.
• The role generates qualified enquiries and shows marketing’s contribution to new business.
• It turns commercial priorities into campaigns, manages investment against targets and improves performance through evidence.
• Reporting to the Managing Director, Distribution, Proposition & Marketing, the role sets team priorities, controls the budget, defines success measures and holds agencies and internal teams accountable.
• Strategy and priorities
• Working closely with the Brand and Communications manager and the wider Quilter business, Set the performance marketing strategy and annual plan across paid and organic media, search, social, events and agreed new channels, aligned to business and brand plans.
• Define how each channel and campaign will generate awareness, qualified enquiries and new business.
• Test new audiences, channels and creative approaches; use the results to stop, refine or expand activity.
• Balance immediate lead generation with investment in future reach, conversion and cost efficiency.
• Plan marketing for priority events, covering audience recruitment, capture of qualified interest and follow-up.

Requirements

• Demonstrable performance marketing experience, including building business cases to scale digital media.
• Practical expertise in paid and organic search, paid social, performance measurement and conversion optimisation.
• Evidence of improving enquiry volume, quality or cost and demonstrating commercial contribution.
• Ability to interpret performance data, forecast results, assess attribution limits and recommend investment decisions.
• Experience leading specialists and managing agencies, including performance and development.
• Ability to explain performance clearly, influence senior stakeholders and work across marketing, distribution, digital, data, risk and compliance.
• Understanding of financial promotions, Consumer Duty and data protection in a regulated business.

Preferred

• Experience in wealth management, investment management or another regulated financial services market.
• Experience of event demand generation and AI-assisted search or content discovery.

Benefits

• Holiday: 182 hours (26 days)
• Quilter Incentive Scheme: All employees are eligible to participate in incentive scheme, to incentivise business performance and their contribution.
• Pension Scheme: A non-contributory company pension scheme that can be boosted through personal contributions.
• Private Medical Insurance: Single cover as standard with options to increase cover to include your partner or children.
• Life Assurance: 4x your salary.
• Income Protection: 75% of salary, less state benefits, payable after 26 weeks of absence.
• Healthcare Cash Plan: Jersey employees only
• In addition to our core benefits, we offer a range of flexible benefits to UK employees that you can choose from and pay for conveniently via a salary deduction.