Responsibilities

• Develop and execute data-led, direct response campaigns across paid social, digital, and other media channels
• Optimise campaign performance using audience targeting, A/B testing, and ROAS analysis to drive sales
• Track and report on key advertising metrics, providing actionable insight and recommendations to divisional teams
• Work collaboratively with divisional marketing, sales, commercial and consumer insight teams to delivery of best-in-class advertising strategies across the Group and ensure campaign learnings drive future success
• Stay ahead of trends in digital marketing, testing new tools and platforms to improve efficiency and effectiveness

Requirements

• Proven experience managing paid social campaigns (Meta, TikTok, LinkedIn) with a focus on ROAS and a test and learn approach
• Strong analytical skills, with the ability to interpret data to inform marketing strategies
• A track record of delivering audience-targeted campaigns that drive measurable results
• Exceptional organisational skills, with the ability to manage multiple campaigns simultaneously
• Strong communication and presentation skills

Preferred

• Professional Meta advertising qualifications

Benefits

• 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays)
• Private medical insurance
• Dental insurance
• Generous pension schemes
• Rent deposit loans
• 2 community days per year
• Summer hours (finishing at 1pm on Fridays during the summer months)
• Retail discounts through Hachette rewards
• Cycle to Work scheme
• Eye care vouchers