Performance Marketing Executive

Responsibilities

• Channel Execution & Optimization: Assist in the end-to-end setup, launching, and daily monitoring of paid search, Google Shopping, and marketplace ads (e.g., Amazon Advertising, Wayfair Sponsored Products).
• Product Feed Management: Assist in identifying opportunities for optimising product feeds across marketplaces to ensure product titles, attributes, pricing, and availability are accurate and optimized for search relevance.
• Listing & Creative Optimization: Continuously optimize copy, ad assets, negative keywords and provide landing page recommendations to maximize digital conversion rates and revenue for key furniture categories.
• Testing & Experimentation: Plan, launch, and evaluate A/B test setups (e.g., ad copy, creative variations, bidding strategies, landing pages) to drive efficiency gains.
• Data & Insights: Monitor key performance metrics (ROAS, CPA, CVR, AOV, LTV, impression share) and summarize consequential trends or opportunities for the Performance Marketing Manager.
• Dashboard Maintenance: Maintain and update automated performance dashboards (e.g., Looker Studio / Data Studio, GA4, Excel) to ensure clear performance tracking.
• Competitor & Market Research: Monitor digital competitor activity across paid search and marketplace platforms to identify new growth opportunities, pricing trends, and product keyword positioning.
• Workflow Automation: Identify repetitive, manual tasks and leverage automated rules, scripts, or reporting workflows to save time and improve accuracy.
• Cross-functional Collaboration: Work closely with supply chain, e-commerce merchandising, and creative teams to align paid media activity with digital stock levels, promotions, product launches, and seasonal demand.

Requirements

• Foundational Knowledge: Practical understanding of performance marketing channels, key e-commerce metrics (ROAS, CAC, CTR, Conversion Rate), and their role in driving business strategy.
• Platform Competency: Hands-on familiarity with Google Ads (Search, Shopping/Performance Max) or similar search and marketplace advertising platforms.
• Analytical & Numeracy Skills: Strong numerical capability with a data-driven approach to problem-solving and decision-making.
• Technical Skills: Intermediate to advanced proficiency with Microsoft Office (specifically Excel for data manipulation, pivot tables, and VLOOKUPs/XLOOKUPs).
• Communication: Ability to distill complex performance data into simple, actionable insights.
• E-Commerce & Marketplace Experience: 1+ years of experience managing campaigns on Google Ads or equivelant

Preferred

• Feed Management: Hands-on experience with Google Merchant Center, feed optimization tools (e.g., Feedonomics, Channable), and managing online product catalogues.
• Reporting & Tracking Tools: Experience creating or maintaining dashboards in Google Data Studio / Looker Studio, or leveraging Google Analytics (GA4) and UTM tracking.
• Furniture or E-Commerce Background: Experience marketing physical goods online, managing high-ticket e-commerce products, or working within direct-to-consumer (D2C) brands.
• Familiarity with Marketplaces: Experience of marketplace advertising via Amazon, Wayfair or other sales channels.

Benefits

• Additional leave
• Company pension
• Employee discount
• Sick pay
• Work from home