Performance Marketing Manager (Meta, Google, TikTok)

London, UK (Hybrid)

£40K/yr – £50K/yrMid LevelFull time

Posted 1 day ago

Job Summary

Own and optimise paid media campaigns across Meta, Google and TikTok to scale high-growth DTC brands, from planning to performance analysis.

  • Plan and launch campaigns to scale performance
  • Analyse performance and improve ROAS and CPA
  • Collaborate with Designers and other Account Managers

Job Description

Responsibilities

  • You’ll be responsible for planning, launching, and optimising paid campaigns across Meta , Google and TikTok , with the goal of scaling performance for high-growth DTC brands.
  • You’ll take ownership of campaign strategy, execution, and performance analysis, ensuring every pound and dollar spent delivers maximum impact.

Requirements

  • Proven experience managing paid media campaigns on Meta, Google and TikTok
  • Confident managing budgets of £/$50k+/month and delivering measurable improvements in ROAS and CPA
  • Strong understanding of campaign structure, targeting, bidding, and optimisation best practices across all 3 platforms
  • Analytical mindset with experience using performance tracking tools (Google Analytics, Triple Whale, etc.)
  • Comfortable producing clear, insightful reports that connect data to actions and results
  • Strong collaboration skills - able to work closely with Designers and other Account Managers
  • Experience writing or briefing in performance-driven ad copy and creative concepts
  • Highly organised with excellent attention to detail across campaign setup and tracking
  • Comfortable working in a fast-paced, client-facing environment with multiple projects on the go
  • A passion for performance marketing and staying ahead of trends, platform updates, and testing opportunities

Preferred

  • Experience with landing page testing and CRO best practices
  • Experience working in an agency or with multiple client accounts simultaneously
  • Experience working with or within a Shopify brand
  • Familiarity with e-commerce and DTC brand growth strategies
  • Experience running campaigns across other performance platforms (e.g. Snapchat, Pinterest, YouTube)
  • Meta, Google or TikTok certifications

Benefits

  • Holiday: Unlimited (yes, you read that correctly)
StoreLab - The Shopify Growth Service logo

StoreLab - The Shopify Growth Service

5.0 Glassdoor

Drive more sales, increase your average order value, and easily message your customers through a no-code Shopify mobile app.79% of traffic to Shopifys stores comes from a mobile device - and mobile apps convert 3x better than mobile websites.With StoreLab, you can easily create a mobile app for your Shopify store in minutes without any expensive developers, coding knowledge, or expensive paywalls.We're committed to making mobile commerce simple and easy for everyone, so you can focus on what you do best: selling your products.

Founded in 2020
London, England, GBR
22 employees (6 in marketing)
100% recommend to a friend

Salaries

Posted range

£40K/yr – £50K/yr

Taken straight from the job posting.

Performance Marketing median pay in the United Kingdom

£50K/yr

Most pay falls between £39K and £59K. Based on 93 salaries.

See all StoreLab - The Shopify Growth Service salaries

Marketing Team

Marketing Team Size
5 (23% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.1M
Last Raise
$579.8K
Seed, 4 years ago

Funding History

  • Aug 2022
    Seed • $579.8K
  • Aug 2021
    Pre Seed • $528K

Traffic Signals

Monthly Visitors
8.1K
Traffic Source Mix
Search
36.7%
Direct
46.9%
Referral
9.2%
Social
5.3%
Paid
1.4%

Headcount Trend

Current headcount: ~22
StoreLab - The Shopify Growth Service logo

Performance Marketing Manager (Meta, Google, TikTok)

StoreLab - The Shopify Growth Service · London, UK · Hybrid