Performance Marketing Manager

Responsibilities

• Paid Media Execution
• Plan, launch, and optimise campaigns for multiple ICPs across LinkedIn, Google Ads, YouTube, and X, aligned with ABM and relevant developer focused channels
• Build campaign structures supporting both broad and highly targeted account or developer audience segments.
• Manage budgets, pacing, and performance metrics (CTR, CPL, CVR, SQL rate).
• Report on campaign performance, sharing insights and actionable recommendations with stakeholders.
• Account-Based Performance
• Partner with the ABM team to translate account lists into paid targeting strategies and retargeting sequences.
• Deploy hyper-targeted campaigns using account and intent data to reach senior decision-makers in priority verticals.
• Support nurture programs and event initiatives with paid amplification
• Collaborate with Product and Content teams to test creative and messaging tailored to specific accounts or segments.

Requirements

• 5-7 years' experience in B2B performance marketing, ideally in SaaS, cloud infrastructure, or emerging tech—specifically targeting enterprise and developer audiences.
• Proven success driving measurable pipeline through multi-channel campaigns.
• Advanced skills in LinkedIn Campaign Manager, Google Ads, GA4, and HubSpot.
• Strong grasp of targeting, attribution, and marketing automation.
• Analytical mindset with a passion for testing, optimisation, and data accuracy.
• Excellent stakeholder management and cross-functional collaboration skills.
• Self-starter comfortable operating in a fast-moving, high-growth environment.