ELMOgroup

Performance Marketing Manager

Horsham, West Sussex, UK (Hybrid)

£50K/yr – £55K/yrSenior LevelPermanent

Posted 2 months ago

Job Summary

Own and optimize Breathe9s paid performance marketing, drive trial growth, and lead data-driven campaigns across search and social, collaborating across teams to hit ARR targets.

  • Own performance marketing channels and multi-channel campaigns
  • Drive trial growth and activation across the journey
  • Collaborate with SEO, Growth, Content, and Product Marketing to align on objectives

Job Description

Responsibilities

  • Owning Performance Marketing: Taking ownership of Breathe’s performance marketing channels and developing multi-channel campaigns focused on measurable outcomes and return on investment.
  • Driving Trial Growth: Increasing the volume and quality of trials while supporting activation, conversion and sustainable acquisition across the customer journey.
  • Managing Paid Search and Social: Planning, executing and optimising activity across Google Ads, YouTube Ads, Microsoft Ads, LinkedIn and Meta.
  • Testing and Experimenting: Running A/B tests across keywords, ad copy, creative, audiences and other optimisation levers to improve campaign performance.
  • Working Cross-Functionally: Collaborating with the SEO Manager, Senior Growth Manager, Demand Generation, Content and Product Marketing teams to align campaigns, initiatives and goals.
  • Achieving Commercial Targets: Taking ownership of monthly ARR targets and ensuring paid activity contributes to wider business performance.
  • Making Data-Led Decisions: Analysing campaign performance through quantitative insight, identifying issues and pinpointing the root causes behind performance changes.
  • Tracking Key Metrics: Monitoring and reporting on conversion rates, cost per acquisition, return on ad spend and other performance indicators.
  • Building Reporting Infrastructure: Developing and maintaining automated reports and dashboards that make performance clear and actionable.
  • Improving Landing Page Conversion: Working with Design and Growth to run CRO experiments on landing pages and improve conversion from click through to trial signup.

Benefits

  • Salary on offer is £50,000-£55,000 DOE
  • Flexible working – 50% office based & core hours are 10am to 3.30pm
  • ️25 days holiday (+ 1 extra after 3 years!) PLUS Your Birthday off!
  • Dog friendly office – because furry co-workers make everything better!
  • Private medical insurance (PMI) - with enhanced mental health, dental & optical coverage via AXA
  • Employee Assistance Programme – Support when you need it
  • ️Life Insurance – 2 x salary & Matched pension (5%) – because the future matters
  • 2 x volunteer days per year – give back to causes that matter to you
  • Access to Mintago – Exclusive financial wellbeing through discounts and expert advice
  • ️Retail discount scheme – perks and savings just for being part of our team!

Salaries

Posted range

£50K/yr – £55K/yr

Taken straight from the job posting.

See all ELMOgroup salaries

Performance Marketing Manager

ELMOgroup · Horsham, West Sussex, UK · Hybrid