Performance Marketing Executive

Responsibilities

• Reviewing and analysing performance across Meta Ads, Google Ads and our website
• Helping manage, optimise and scale paid advertising campaigns
• Analysing ROAS, CPA, conversion rate, revenue and other key performance metrics
• Monitoring overall website performance, including traffic, conversion rate, average order value and customer behaviour
• Identifying drop-off points or areas of the website that could be improved
• Reviewing landing pages, product pages and collections to understand how they are performing
• Analysing which products, categories and campaigns are driving the strongest results
• Identifying which creatives, audiences and offers are performing best
• Spotting opportunities to increase sales and improve advertising efficiency
• Understanding why campaign or website performance has increased or decreased

Requirements

• Strong understanding of performance marketing and paid advertising
• Experience using Meta Ads Manager, Google Ads or similar platforms
• Confident analysing advertising, website and e-commerce performance data
• Commercially minded with a strong understanding of sales and business growth
• Comfortable working with Excel/Google Sheets and digital platforms
• Good understanding of metrics such as ROAS, CPA, CTR, CPM, conversion rate and average order value
• Naturally curious and able to identify trends, problems and opportunities
• Able to turn data into clear actions rather than simply reporting numbers
• Proactive, ambitious and excited by growing an e-commerce business
• Someone who can form their own opinions and confidently back them up with evidence

Preferred

• Experience with Shopify, Google Analytics and e-commerce brands would be a strong advantage.