Head of Performance Marketing

Responsibilities

• Own the creation and execution of Moneyboat’s mulit-channel paid acquisition strategy to achieve growing revenue targets within an acceptable CPA
• Lead the affiliate / partnership relationships to maximise the share of business Moneyboat acquires
• Manage the Digital Marketing agency to performance based targets across the main digital channels like Paid Search, Meta and Programmatic.
• Identify and define commercial opportunities across all stages of the customer lifecycle to drive awareness adoption, activation, and retention by implementing new tactics, running optimisation tests, and improving campaign performance.
• Ensure the implementation of digital analytics and tracking is accurate and leverage new technologies
• Own and execute media planning and budget allocation
• Own the KPI’s and provide regular reports on pipeline metrics, throughout the entire customer journey.
• Analyse and report on the impact of marketing activities on the customer lifecycle.
• Work closely with the Credit Risk and Technology teams to validate go-to-market strategies, buyer personas, value proposition, messaging, and content needs and message optimisation.

Requirements

• Strong analytical skills, data-driven decision-making, technical ability.
• 5+ years of managerial-level experience in user acquisition marketing and a proven track record of success (fintech company is a huge advantage).
• 2+ years of B2C high volume lead gen marketing and user acquisition experience in the regulated consumer space. Agency experience and sector experience are a huge plus.
• Proven excellence in relationship-building and collaboration
• Excellent judgement and creative problem-solving skills, including negotiation and conflict resolution skills.
• Excellent writing, communication, time management, and project management skills.
• Experienced in working with marketing and analytics tools and platforms such as Google Ads, GDN, Programmatic etc. as well as Facebook, Google Analytics, GTM, Data Studio, SEMRush (SQL a plus).
• Excellent spoken and written English.
• Proven ability to manage a multi-million pound budget

Preferred

• Experiencing working in FCA regulated environment
• Experience of working in HCST lending sector

Benefits

• Remote working
• Time-off on Birthday
• Life assurance 6x salary
• Gym benefits
• Childcare benefits
• Salary sacrifice scheme
• Health cash plan
• Access to learning platform
• Professional subscription benefits