Performance Account Director

Responsibilities

• Set performance strategy across the client portfolio.
• Provide senior oversight of Meta and other paid media accounts: audit them hands-on in Ads Manager, find opportunities to improve efficiency and scale.
• Direct, challenge and improve the people running day-to-day optimisation.
• Own account structure, optimisation methodology and testing frameworks.
• Work in parallel with the Creative Strategy Lead to build a fast feedback loop between media and our in-house creative.
• Turn performance data into usable creative insight, then test, distribute and scale the work.
• Protect brand perception: avoid tactics that drive short-term numbers but make premium brands feel less premium.
• Be accountable for the strength and retention of the performance client portfolio.
• Act as the senior performance partner to clients, alongside our account management team.
• Understand clients' businesses, challenge them when needed, communicate performance clearly and spot growth opportunities.

Requirements

• Exceptional Meta experience, with a track record of improving and scaling accounts.
• Experience managing meaningful media budgets across multiple clients.
• Strong strategic and technical paid social knowledge.
• Strong knowledge of attribution and performance measurement.
• A clear understanding of how creative drives media performance.
• Experience leading senior client relationships.
• Strong commercial awareness.
• Experience managing, mentoring or building teams.
• The ability to spot operational problems and implement solutions.
• Confidence to challenge existing approaches rather than maintain them.

Preferred

• Experience with premium or luxury brands.
• Good knowledge of Google Ads and paid search.
• Experience with other platforms advertising.