Responsibilities

• Digital & Campaign Strategy: Develop and execute targeted campaigns that seamlessly integrate online and offline touchpoints, along with in-store brand activation initiatives that reflect our luxury positioning (email, paid media, organic, SEO, content)
• Manage day-to-day performance marketing to attract new customers, increase bookings and improve ROI
• Work closely with the HQ product team to develop clinic-specific initiatives that align with the overarching brand strategy
• Events & Partnerships: Work closely with the Head of Special Projects to develop and deliver in-clinic events with brand partners
• Lead the planning and delivery of clinic-based and external events, from concept through to on-the-day execution
• Manage event budgets, timelines and supplier relationships to ensure smooth delivery
• Ensure every event reflects Sarah Chapman's positioning - from guest experience through to brand partner alignment
• Customer Retention & CRM: Own and optimise the CRM strategy, using data insights to segment and personalise communications.
• Create and manage automated journeys that increase rebooking rates and client loyalty
• Leverage data analytics to monitor client behaviour, treatment history, and tailor outreach accordingly