Responsibilities

• Marketing campaigns that generate high-quality leads through our existing MSP reseller partner network
• Partner relationships day-to-day — understanding their audiences and priorities, and shaping joint campaigns that create real demand
• End-to-end delivery of partner marketing activity across email, social, webinars, events and digital channels, from brief through to performance reporting
• Sales enablement content and campaign materials that partners actually use to engage their clients
• Salesforce CRM and Pardot (Marketing Cloud Account Engagement) as your platform of choice — driving campaign effectiveness, lead management and reporting
• Continuous testing and optimisation of campaign performance, backed by data rather than instinct
• A contribution to partner acquisition — building campaigns and materials that sell the partner proposition itself

Requirements

• Proven experience in a partner marketing or demand generation role within a B2B environment, with a track record of driving leads and revenue
• Hands-on expertise across multi-channel marketing — digital, webinars, events, content and outbound
• Real working knowledge of Salesforce CRM and Pardot, and a genuine understanding of marketing automation
• A strong analytical mindset — you read the data and act on it, not just report it
• The organisation to run multiple campaigns and stakeholders at once, using tools such as Monday.com
• Excellent written communication — you can produce persuasive copy and tell a story that lands commercially