Paid Search Manager (£32K - £42K DOE)

Responsibilities

• Owning day-to-day management and optimisation of Paid Search campaigns across Google Ads, Microsoft Ads, and associated display and performance formats
• Conducting daily account checks to identify issues and opportunities — acting on findings promptly before clients notice them
• Monitoring spend and performance against client KPIs — escalating risks early, never sitting on them
• Owning iGaming compliance for your accounts — ensuring all campaign activity, ad copy, and landing page requirements meet advertising regulations, responsible gambling requirements, and geo-targeting rules
• Managing day-to-day client communication across your portfolio — building trusted relationships and delivering performance reports with strategic commentary
• Working with the Senior Paid Search Manager to develop strategy plans for your clients and contributing to quarterly reviews
• Managing and developing up to two direct reports through regular 1-1s, work reviews, and constructive feedback
• Implementing AI-driven workflows across your accounts — monitoring impact on efficiency and sharing learnings with the team
• Contributing to paid search audits, new business proposals, and award entries
• Keeping Google Ads and Microsoft Advertising certifications current

Requirements

• 3+ years' experience in Paid Search advertising, preferably agency-side
• Strong hands-on experience with Google Ads — Search, Display, and Performance Max
• Google Ads certified — current and maintained
• Ability to manage client relationships independently — you prepare and deliver presentations with confidence
• Good campaign planning capabilities — budgeting, forecasting, and performance management across multiple accounts
• Willingness to line manage and develop junior team members
• Able to work autonomously and manage competing priorities without things slipping
• Numerate and analytically strong with clear verbal and written communication skills
• Comfortable using AI tools to improve campaign efficiency and automate repeatable processes

Preferred

• Microsoft Advertising certified or actively working towards it
• Experience managing Paid Social campaigns or working knowledge of Meta Ads
• Familiarity with GA4, Looker Studio, or equivalent reporting tools
• Experience contributing to agency partner relationships with Google or Microsoft
• iGaming or regulated-sector experience — we'll get you up to speed if not