Paid Media Strategist

Responsibilities

• The Channel Owner: You will take pride in “owning” your accounts, developing the end-to-end service strategy and roadmap. You will define and own the primary KPIs, ensuring all activity is directly impactful to the client’s most important commercial goals.
• Budget Mastery & Pacing: You will confidently manage large and complex budgets. We rely on you to proactively pace spend throughout the month, making agile adjustments to maximise ROI and provide accurate budget and revenue forecasts to your clients.
• Proactive Problem Solving: You are the eyes and ears of your accounts. You will adapt your strategic roadmap in response to new challenges or opportunities, confidently communicating the rationale for these shifts to the client.
• Testing & Innovation: You won't just follow the playbook; you will actively question it. You will design rigorous experiments, challenge legacy industry norms, and push the boundaries of what's possible on the platforms, seeking senior support to bring your boldest ideas to life.
• Advanced Measurement: You will deepen your understanding of tracking, advising clients on the most appropriate attribution models for their business and designing rigorous experiments to measure the true incremental impact of your campaigns.
• Performance Forecasting: You will draw up focused, channel-specific forecasts and confidently set hypotheses for short-term performance improvements.
• Process Innovation: Your curiosity shouldn't stop at client work. We want you to actively challenge our internal ways of working, proactively testing and suggesting improvements to our processes, tools, and daily operations to make the entire department better.
• Commercial Translation: You will transform your platform insights into concrete strategic recommendations, presenting them persuasively and approaching your explanations from a position of deep industry understanding.
• Delegation: You will hone your leadership skills by effectively delegating executional tasks to our talented Executives and Analysts. You will review their work, provide constructive feedback, and ensure nothing falls through the cracks.
• Managing Upwards: You are an exceptional communicator. You know exactly when to handle things independently and when to loop in your Senior Strategist to help validate a forecast, navigate a complex roadblock, or greenlight a new experiment.

Requirements

• Relentlessly Curious: You are never satisfied with "how it's always been done." You have a natural hunger to test, learn, challenge best practices, and innovate across both client strategy and agency operations.
• Highly Accountable: You take pride in your work and feel a strong sense of ownership over the results you produce. If something goes wrong, you are the first to flag it and suggest a fix.
• A Strategic Thinker: You are ready to move beyond simply "doing the tasks." You want to define the strategy, set the KPIs, and prove your value through incrementality and smart budget management.
• A Proactive Communicator: You are clear, transparent, and confident in your communication, whether you are briefing a junior team member, updating a senior leader, or explaining a complex attribution model to a client.
• Detail-Oriented: You have a sharp eye for detail, ensuring that the foundational elements of your accounts (feeds, tracking, pacing) are always watertight.

Benefits

• See our: Impression's Benefits Booklet to find out more
• We offer many benefits, including a 4.5-day working week, flexible hybrid working options, and enhanced leave, to name a few.