Paid Media Specialist (fixed-term contract)

Responsibilities

• Use a consultative approach to communicate our paid media offering to both existing and prospective clients.
• Create, guide and deliver innovative paid media strategies, reporting on performance and optimisation to clients and account leads.
• Oversee paid media budgets for our client portfolio ensuring spend is maximised and impact is delivered.
• Nurture strategic partnerships with the platforms we use via Account Managers, Customer Success Managers or other external contacts.
• Test and trial new features or trends to share across our teams and ensure we are always delivering the best results for our clients.
• Have an in-depth understanding of how to maximise impact through optimisation and improvement based on data and insight.
• Input into integrated campaign plans and strategies to create the most impactful solutions for clients, leading on recommendations for data and analytics.
• Work closely with account leads to manage, track and evaluate campaign KPIs and prove ROI.
• A/B testing expertise to maximise ROI and enhance campaign effectiveness.
• Lead on the implementation of analytics reporting via Google Analytics with good level of GA4 experience.

Requirements

• Solid experience within an integrated agency or in-house marketing team.
• Experience developing and delivering paid media strategies for integrated marketing campaigns, providing performance expertise and guidance both internally and externally.
• Strategic understanding of data and analytics.
• Experience contributing to data strategy and planning for integrated marketing campaigns.
• Exceptional knowledge of common data and digital platforms and tools.
• Strong technical experience of analytics tools and paid media platforms (particularly, but not limited to: Google Tag Manager, GA4, LinkedIn Ads, Meta Ads, Google Ads including Grant accounts, programmatic display)
• Experience negotiating, securing and managing paid media partnerships with online media publishers, from initial outreach and commercial agreements through to campaign delivery and performance management.
• Established presentation skills, with the ability to draw strategic insights from data and tell a compelling story.

Preferred

• Experience working with cross-disciplinary teams including designers, developers and digital specialists such as SEO and CRO.
• Experience working or academic background within the sustainability sector.
• A strategic understanding of sustainability sector trends and key challenges.
• We’re looking for someone who’s dynamic, driven and who wants to have a positive impact on the world.
• We’re seeking someone who is unafraid to take charge, be decisive and build support for key decisions made.
• We’re dealing with a climate emergency and to support our pioneering clients, we need to be proactive, agile, and smart in order to provide the most innovative, impactful solutions.
• We want this person to help us push boundaries and take our work to the next level, so they’ll need to be curious, ambitious, and able to take on a challenge, which means being comfortable with a bit of uncertainty.
• The next five years are critical in the race to Net Zero, and for the right person this is a career-defining chance to help drive the change that urgently needs to happen.

Benefits

• Contract: 15-month fixed-term contract.
• Location: Bristol, UK
• Flexible working: core hours 10am-4pm with 2 days per week expected in the Bristol office.
• Early finish Fridays (finish at 3pm every Friday).
• 25 days holiday (plus your birthday and office closure between Christmas and New Year).
• Additional paid holiday for Slow Travel (travelling via means other than flight).
• Access to Bupa cashplan (savings on everyday healthcare expenses).
• Ethical pension scheme with Aviva.
• £100 annual budget for creative development.
• Cycle to work scheme.