Paid Media Manager

Responsibilities

• Build, launch and optimize campaigns across Meta, Google Search, Google Display, YouTube and LinkedIn.
• Manage audience targeting, exclusions, bidding, budget pacing, retargeting and creative rotation.
• Support both scalable acquisition programs and account-targeted enterprise campaigns.
• Coordinate agency work where appropriate, maintaining visibility into campaign setup, spend and results.
• Build and report on a structured testing plan across audiences, creative, messaging, offers and landing pages.
• Write ad copy and brief Content and Design partners on the assets needed to test effectively.
• Analyze the journey from impression and click through qualified inquiry, opportunity and revenue.
• Recommend changes to conversion paths and follow-up when performance issues sit beyond the advertising platform.
• Use platform, website and Salesforce data to evaluate lead quality, funnel conversion, pipeline and revenue outcomes.
• Partner with Marketing Operations to validate tracking, UTMs, conversion events and reporting before launch.

Requirements

• 3–5 years of hands-on paid media experience, ideally in B2B technology, financial services or an agency serving similar clients.
• Demonstrable experience driving pipeline and revenue through paid advertising, with specific examples of decisions made using performance data.
• Direct campaign-building and optimization experience across Meta, Google Search, Display, YouTube and LinkedIn.
• Strong analytical skills, including the ability to diagnose performance, design useful tests and allocate spend based on results.
• Experience evaluating downstream lead quality and commercial outcomes, rather than relying solely on clicks or cost per lead.
• Familiarity with Google Analytics, conversion tracking, Salesforce and marketing automation platforms.
• Experience planning or supporting direct publisher buys, sponsored content or content syndication.
• Strong attention to detail, clear communication and the ability to manage multiple campaigns.

Preferred

• You thrive in fast-paced environments. You are high-intensity and care a lot about what you do, and you're ecstatic to work at a startup.
• You are ambitious. You have fun solving problems that others think are impossible.
• You are curious. You find joy in learning about AI, technology, and finance.
• You are an owner. You are autonomous, self-directed, and comfortable working with ambiguity.
• You are collaborative, organized, thoughtful, and kind .