Paid Media Manager

Bristol, UK (Remote)

Salary Not AvailableSenior Level

Posted 6 weeks ago

Job Summary

Own paid media campaigns across multiple markets, guiding strategy, measurement and optimization to drive customer acquisition and growth, while collaborating with local teams and platform partners.

  • Own paid search strategy and performance for your markets
  • Collaborate with local marketing teams to align channel strategies

Job Description

Responsibilities

  • Develop, execute, optimise and report on paid media campaigns across multiple markets.
  • Own paid search strategy and performance for your markets, driving sustainable customer acquisition and commercial growth.
  • Collaborate with local marketing teams to align channel strategies with market growth objectives.
  • Analyse campaign and business performance, translating data into actionable insights and recommendations.
  • Lead campaign measurement, tracking and reporting, ensuring stakeholders have visibility of performance and opportunities.
  • Drive continuous optimisation through audience targeting, bidding strategies, budget management and testing.
  • Design and evaluate testing programmes, including incrementality testing, in partnership with data teams.
  • Build strong relationships with internal stakeholders, agencies and platform partners.
  • Leverage automation, AI tools and scalable processes to improve campaign effectiveness and operational efficiency.
  • Stay ahead of industry trends and emerging opportunities within the paid media landscape.

Requirements

  • Proven experience as a Paid Media Manager, PPC Manager or similar role in-house or agency-side.
  • Deep expertise in Google Ads and strong SEM/PPC knowledge.
  • Experience managing large, complex accounts and delivering against commercial growth targets.
  • Strong analytical skills and confidence using tools such as Google Analytics 4 and Excel.
  • Experience utilising automation, scripts, AI tools or AI agents to improve campaign performance and efficiency.
  • Excellent stakeholder management and communication skills.
  • Strong project management and organisational abilities.
  • A commercial mindset with a collaborative approach and attention to detail.

Preferred

  • Experience with Meta Ads or other paid media channels beyond search.
  • Experience in multi-location or location-based businesses.
  • Background in veterinary, healthcare, pet care or other service-led sectors.
  • Knowledge of Google Tag Manager, Looker Studio or Power BI.
  • Additional language skills including French, German, Dutch, Swedish, Norwegian or Finnish.
  • Experience with Microsoft 365.
  • Knowledge of BigQuery, SQL, Python or other data analysis tools.

Inspiring Vet Care

At inspiring vet care we're the UK’s number one vet care provider, trusted with the care of over 2 million animals. Our teams are united by a shared purpose: healthier animals, happier owners. Across our practices, hospitals and support offices, we combine trusted local relationships with the investment, technology and training needed to deliver exceptional veterinary care.We’re committed to supporting our people through career development opportunities, wellbeing initiatives and access to world-class learning resources. Whether you’re just starting out or looking to take the next step in your career, inspiring vet care offers the support, opportunity and community to help you grow

Founded in 2011
Bristol, England, GBR
631 employees (12 in marketing)

Paid Media Manager

inspiring vet care · Bristol, UK · Remote