Paid Media Manager

Responsibilities

• Develop and lead paid media strategies aligned with client business objectives and commercial goals
• Oversee the planning, implementation and optimisation of campaigns across Google Ads, Microsoft Ads, Meta and LinkedIn
• Take ownership of campaign performance, budgets and profitability, ensuring client objectives are achieved
• Analyse performance data and provide strategic recommendations to improve results and maximise ROI
• Lead proactive reviews of client accounts, identifying risks, opportunities and future growth areas
• Work closely with Account Managers to provide clear strategic direction and support client retention and growth
• Present performance insights, recommendations and strategic plans to clients and internal stakeholders
• Provide commercial guidance on budget allocation, forecasting and performance expectations
• Stay ahead of industry developments, platform changes and emerging opportunities, sharing knowledge with the wider team
• Support and mentor junior members of the paid media team, helping to develop skills, knowledge and best practice

Requirements

• Proven experience managing PPC and paid media campaigns in an agency or similar fast-paced environment
• Strong experience across Google Ads and Microsoft Ads, with experience in Meta and LinkedIn advertising desirable
• Demonstrable experience developing and delivering paid media strategies
• Strong commercial awareness and ability to align marketing performance with business objectives
• Excellent analytical and problem-solving skills
• Confident presenting insights and recommendations to clients and stakeholders
• Experience managing multiple clients, priorities and deadlines simultaneously
• Strong organisational and communication skills
• Experience with conversion rate optimisation (CRO), landing pages and customer journey analysis would be beneficial
• Experience mentoring or supporting other team members would be advantageous

Benefits

• Team outings, social events and a friendly workplace
• Flexible working times
• Industry related events (both internal and external)
• 31 days annual leave
• Extra day off for your birthday
• Flexible bank holiday use
• Employee pension scheme
• Casual dress
• On site parking
• Published salary banding & pathways