Paid Media Manager

Responsibilities

• Developing and optimising paid media strategies aligned to business growth objectives
• Managing budgets and improving return on marketing investment
• Identifying opportunities to improve lead quality, conversion rates and acquisition efficiency
• Creating structured testing programmes across audiences, creatives, landing pages and bidding strategies
• Ensuring campaigns balance lead generation performance with a strong customer experience
• Own paid search strategy across key markets
• Guide keyword strategy, account structure and campaign optimisation
• Work closely with content and website teams to improve landing page performance
• Ensure campaigns align with user intent and commercial priorities
• Support selected acquisition activity across additional business units where required

Requirements

• Significant experience managing paid search campaigns, either in-house or through agencies
• Strong expertise across Google Ads and Microsoft Ads
• Experience managing paid social and retargeting campaigns
• Strong analytical skills with experience using platforms such as GA4 and HubSpot
• Experience working with landing page optimisation and testing programmes
• Proven ability to interpret performance data and turn insight into action
• Strong stakeholder management and communication skills
• Experience managing agencies and influencing delivery
• Excellent organisation and project management capabilities

Preferred

• Google Ads certifications
• Experience with Meta Ads and LinkedIn Campaign Manager
• Experience within B2B, professional services or regulated sectors
• SaaS marketing experience
• Knowledge of conversion tracking and tagging best practice
• Experience managing campaigns across multiple countries or markets

Benefits

• Competitive salary
• Hybrid working with 2-3 days per week in our Kings Hill office
• Opportunities to work across multiple brands, products and countries
• Ongoing training and professional development
• Exposure to major growth and transformation projects
• Supportive, collaborative culture
• A business that values innovation, experimentation and new ideas
• The opportunity to make a genuine commercial impact