Paid Media Director (Social Surveys)

Responsibilities

• 1. You own CPI - Across all six drivers, not just the three that belong to paid. Where a driver sits with survey design, engineering or product design, you bring them in, set the test, secure the time to build it, and own the result - Turn CPI improvements into margin, with quality held - Be the cleanest, best-loved social surveying advertiser on every platform, and stay ahead of Meta, TikTok, Google and the emerging platforms 2. The CPI Lab: where you improve it - Chair it: run the working group, own the sign-offs and the R&D budget, carry CPI targets on every platform we collect on - Run the learning agendas and turn the learnings into playbooks the whole team runs the same way 3. Automation, scale and visibility - Name the bottlenecks and the knowledge that lives in one head; with Product and Engineering, automate campaign setup, audience building, optimisation and reporting - Standardise the workflows so no step depends on one person - Give client teams and clients live visibility of every study’s setup, progress and completion - Multiply study volume without multiplying headcount 4. You own paid media: all of our data collection - The strategy and roadmap across every study, whether we reach people really exposed to a campaign or show it to them in a test: targeting the exposed and control groups, retargeting, topping up from research panels, and the fieldwork around it - Budgets, capacity, timelines and the escalation path on every study - Our methodology team, Solutions, briefs you like a client and sets the quality SLAs and CPI targets; you meet them every time 5. You own the team - A player-coach on every escalation - Clear objectives and development plans, coaching for judgement, a culture that finds and fixes inefficiencies without being asked - Delivery runs through the team, not through you. Grow the London team once you are ramped, and own the capacity model that tells us when
• description

Requirements

• - 5+ years in paid media, performance marketing or digital acquisition, with strategic leadership responsibility
• - Led and developed a paid media team
• - Deep working knowledge of Meta, TikTok and Google Ads: targeting, retargeting, custom audiences and optimisation
• - A record of improving acquisition efficiency and commercial performance
• - Designed and led structured experimentation programmes with documented learnings
• - Shipped the process improvement or automation that removed an inefficiency
• - Managed substantial budgets; led change rather than maintained a process

Preferred

• - Survey acquisition, market research, influencer marketing or brand lift
• - AI tooling, automation or platform integrations
• - Scaling an operational function in a high-growth business

Benefits

• - 28 days paid holiday plus bank holidays
• - Hybrid working, three days a week in Shoreditch, dogs welcome
• - Wellbeing package to support your health and happiness
• - Genuine autonomy to transform a business-critical function, with an ambitious team building the future of influencer measurement
• - Work alongside an ambitious team developing the future of influencer measurement