Paid Social Manager

Responsibilities

• Execute paid media strategies across Meta, TikTok, X, Snapchat, Spotify, YouTube and Reddit to drive efficient CPL and CPA for legal claims campaigns.
• Manage £15,000 – £20,000+ in ad spend per day across a portfolio of 4–8 clients and claims, never more than eight, so each account gets the attention it needs.
• Audit and evaluate ad accounts, using performance data to build clear optimisation roadmaps.
• Work closely with your pod's Creative Strategist to shape paid social strategy aligned to the goals of each vertical.
• Look beyond the initial lead submission, using platform data, internal BI and disposition data to understand lead quality and inform daily optimisation decisions.
• Monitor and maintain ad account hygiene, naming conventions and structure.
• Ensure every change made in the ad account ties directly to objectives and KPIs.
• Report key insights, bottlenecks, risks and performance trends, producing clear weekly and monthly reporting with actionable recommendations.
• Ensure full compliance with legal and client advertising requirements, platform policies and internal standards.
• Communicate internally via Slack and Teams. This role is not client-facing: our implementation team sits between marketing and clients, so you can focus on performance.

Requirements

• Experience running paid social campaigns at scale, ideally 2+ years, in lead generation, regulated sectors or high-volume direct response.
• A clear understanding of CPA-led lead generation and how it differs from e-commerce. Lead gen experience is preferred.
• Strong understanding of testing, scaling and optimisation approaches for performance-driven campaigns.
• Experience beyond Meta is a plus. Our current Media Buyer is Meta and LinkedIn focused, so hands-on TikTok, X or Snapchat experience would be particularly valuable.
• An understanding of tracking, conversion data and feedback loops. Familiarity with Conversions API (CAPI) is a plus, though not essential.
• Excellent written and verbal communication skills, with a clear, concise reporting style.

Preferred

• (Nice to have) Experience in agency environments, financial services, claims, insurance or DTC performance marketing.
• (Nice to have) Experience working with higher-volume budgets or multi-vertical campaigns.

Benefits

• Competitive salary of £40,000 – £50,000 per year, plus a discretionary performance bonus.
• Hybrid working from our Leeds HQ, with flexibility for the right person and access to the Legatus Group office in Manchester.
• Your choice of MacBook or Windows laptop.
• Private Medical Insurance and a Medical Cashback Plan.
• Life Assurance, Income Protection Insurance and Critical Illness Cover.
• The chance to help build out a new pod and have real impact on how we grow, with exposure to a diverse portfolio of claims and channels.