Senior Paid Social Executive

Responsibilities

• Plan, build and optimise performance campaigns across TikTok, Pinterest, and Reddit to consistently meet and exceed business KPIs.
• Continuously analyse performance metrics, perform data analysis and execute granular daily/weekly optimisations (bidding, budgeting, audience segmentation and placement performance) to maximise return on ad spend.
• Support the planning and manage the execution of robust testing frameworks. Conduct structured channel tests, including conversion lift studies, audience segmentation and creative tests.
• Work alongside internal data science, and finance teams to validate measurement, monitor incrementality and accurately assess channel efficiency.
• Oversee day to day channel performance with our media agency and nurture direct relationships with TikTok, Pinterest and Reddit account teams to unlock beta access, platform features and competitive benchmark insights.
• Deliver regular, transparent performance updates. Translate raw campaign data into clear executive insights and actionable growth recommendations for senior leadership.
• Keep pace with evolving user behaviours across paid social advertising channels. Work closely with channel partners to secure alpha and beta testing.

Requirements

• Proven years of hands-on experience managing paid social performance campaigns, with a strong history of scaling budgets and delivering profitable growth.
• Proficient with Ads Managers across channels (TikTok, Pinterest, Reddit).
• A strong understanding of analytics/attribution tools, supported by a broad social media understanding.
• Highly numerical with an eye for data. You know how to dissect metrics, spot trends in large data sets, and translate data into smart optimisation decisions with support from our data science team.
• Have a baseline understanding of platform tagging, pixel management and Conversion API integrations.
• High attention to detail with a logical, problem solving mindset when troubleshooting campaign delivery, pixel setups, or audience overlap.
• Ability to build productive relationships with internal teams, external agency partners, and channel representatives.

Preferred

• An agency background or in-house experience within the eCommerce / Retail environment is preferred.

Benefits

• 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
• Company performance based bonus
• Sharesave scheme
• On-site Nursery available; OFSTED outstanding in all areas
• 10% off most partner brands & up to 15% off Branded Beauty
• Early VIP access to sale stock
• Access to fantastic discounts at our Staff Shops
• Restaurants with great food at amazing prices
• Access a digital GP and other free health and wellbeing services
• Free on-site parking