Paid Social Account Manager

Responsibilities

• Building, launching and optimising campaigns across Meta and TikTok Ads Manager
• Taking ownership of client performance and identifying what needs to happen next
• Managing campaign budgets effectively across different brands and objectives
• Monitoring metrics including ROAS, MER, CPA, CAC, CTR, CPM, CVR and AOV
• Analysing performance across campaigns, creative, audiences, products and landing pages
• Identifying patterns, opportunities and potential problems before they become major issues
• Acting as the main point of contact for your client accounts
• Leading regular client calls and presenting performance clearly and confidently
• Turning performance data into practical strategic recommendations
• Developing campaign concepts, offers, hooks, angles and testing plans

Requirements

• 2+ years of professional paid social experience
• Hands-on experience managing campaigns in Meta Ads Manager
• Experience managing TikTok campaigns or a strong understanding of the platform
• Experience managing and scaling meaningful advertising budgets
• A strong understanding of ecommerce and direct-response advertising
• Confidence analysing performance data and making decisions based on it
• A good understanding of creative strategy, hooks, offers, angles and testing
• The ability to communicate clearly with clients and lead calls confidently
• Experience using GA4, Looker Studio, Triple Whale or similar reporting platforms
• Strong attention to detail

Preferred

• Agency experience
• Ecommerce or DTC experience
• Experience working with fashion, wellness, supplements, food or consumer brands
• Proven experience managing budgets from £5,000 to £500,000+ per month
• Experience managing both acquisition and retargeting strategies
• Experience with creative testing frameworks
• Experience briefing UGC creators, Designers or Video Editors
• A strong understanding of Shopify and ecommerce analytics
• Experience with Klaviyo, Omnisend or customer retention strategy
• Google Ads experience

Benefits

• Hybrid working, with one day a week working from home
• 25 days holiday entitlement + Bank Holidays
• Birthday off
• Pension scheme
• Regular one-to-ones and performance reviews
• The chance to work across a wide range of ecommerce and growth brands
• Direct involvement in strategy, creative direction and wider business growth
• Access to creative, conversion and customer data beyond the advertising platforms
• A supportive, ambitious team without unnecessary corporate nonsense
• The clear route into Senior Account Manager, Paid Social Lead or Head of Paid Social positions