Meta Ads & Digital Marketing Assistant – Part-Time, Flexible / Hybrid

Responsibilities

• Review our existing Meta advertising setup and identify opportunities to improve campaign structure, targeting and results.
• Plan, create and manage paid Facebook and Instagram campaigns, including ongoing customer acquisition and retargeting.
• Organise our existing videos, photos and organic content, turning them into engaging paid advertisements.
• Coordinate campaigns around new competition launches, highlighted prizes and final-week promotional pushes.
• Manage advertising budgets, monitor performance and adjust spending to focus on campaigns delivering results.
• Test different audiences, creatives and messaging to improve conversions and return on advertising spend.
• Check and improve conversion tracking, including Meta Pixel and Conversions API where appropriate.
• Provide clear performance updates covering results, spending and recommended next steps.
• Gradually support wider digital marketing and social media activities as your knowledge of the business develops.

Requirements

• Hands-on experience managing paid campaigns through Meta Ads Manager is essential. Posting organically or studying marketing alone will not meet this requirement.
• A practical understanding of audience targeting, retargeting, campaign objectives and budget management.
• Confidence interpreting advertising data, identifying improvements and making informed decisions.
• The ability to turn existing content into effective ads while maintaining a consistent brand voice.
• Familiarity with conversion tracking and reporting; experience with Google Analytics or Google Tag Manager would be beneficial.
• Strong organisation and communication skills, with the ability to work independently and collaborate with the owners.

Preferred

• An interest in learning the online competition industry. Previous experience in this sector is welcome but isn’t required.

Benefits

• Casual dress
• Employee mentoring programme
• Flexitime
• Free parking
• On-site parking
• Referral programme
• Work from home