Marketing Specialist - Versori

Responsibilities

• Marketing Analytics & Reporting: Define key metrics, build dashboards, and report on lead generation, conversion, campaign performance, pipeline influence, and return on marketing investment.
• Turn data into clear, practical recommendations for Sales, Marketing, and GTM leadership, maintaining accurate tracking across Salesforce, Marketo, Google Analytics, and LinkedIn Campaign Manager.
• Audience & Buyer Insights: Develop a deep understanding of Versori's target audiences using CRM data, campaign results, website analytics, sales feedback, and market research to identify high-potential segments and opportunities.
• Translate those insights into actionable recommendations for campaign messaging, targeting, content, and creative.
• Paid Media & Social Advertising: Own the strategy, setup, and optimization of Versori's paid acquisition activity across LinkedIn and Google Search, managing targeting, budgets, bidding, and conversion tracking, while also running Versori's organic social presence.
• Work with the Marketing & Design Lead to brief and test creative, messaging, and landing pages, and recommend new paid channels and retargeting strategies based on performance data.
• Demand Generation: Plan and execute demand generation programs across paid media, email, landing pages, and account targeting to create qualified interest and support pipeline growth.
• Ensure every campaign has clear audiences, objectives, conversion journeys, and measurement frameworks before launch.
• Campaign Optimization: Continuously analyze campaign performance and design structured tests across audiences, creative, copy, landing pages, and calls to action to improve targeting, messaging, and conversion.
• Make evidence-based recommendations on what Versori should stop, start, or scale.

Requirements

• You have produced B2B case studies and customer success stories from scratch. You know how to get a customer to say yes, conduct the interview, and turn it into content that converts.
• You have planned and executed field marketing or event program, including logistics, vendor management, and post-event follow-up, for a SaaS or technology company.
• You have run ABM campaigns using tools such as Salesforce, 6sense, DemandBase, or similar, and can demonstrate pipeline influence as a result.
• You have managed paid social and search campaigns on LinkedIn and Google. You understand targeting, creative testing, keyword strategy, bidding, conversion tracking, and budget optimization.
• You have built or managed demand generation campaigns for a B2B SaaS, technology, or enterprise software company, and you understand how marketing contributes to pipeline.
• You can write clearly and compellingly for a technical and commercial audience. You do not need an engineer to translate the product for you.
• Analytical & Commercial Mindset: You are highly analytical and naturally curious about why campaigns perform the way they do. You use marketing data to make practical recommendations, not simply produce reports.
• You understand how to measure lead quality, conversion, attribution, and campaign influence, and can turn complex data into clear recommendations that commercial and creative teams can act on.
• You are comfortable working with CRM, marketing automation, and analytics platforms such as Salesforce, Marketo, Google Analytics, and LinkedIn Campaign Manager.
• You understand B2B audience segmentation, buyer journeys, and account-based marketing principles.

Benefits

• Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.