Marketing Operations Manager

Responsibilities

• Take an audience-first approach to every campaign: build, segment, and continuously optimise target lists so each send reaches the right audience against that campaign's specific objective.
• Own campaign orchestration end to end, turning requirements into scalable, self-service workflows that free marketers from manual list-building and repetitive setup.
• Act as the hands-on technical partner behind complex, multi-region programs from webinars and events to intent-driven lifecycle campaigns.
• Own lead scoring end to end: build the model, validate it against pipeline outcomes, and evolve it from rules-based to predictive.
• Govern data quality and enrichment across the funnel: cleansing, deduplication, and enrichment that keeps data usable. Extending data ownership beyond the marketing automation platform in partnership with GTM Operations and IT.
• Bring strong command of lead routing tools with such as Traction and Qualified, so every lead lands with the right person, at the right time, for timely evaluation and follow-up.
• Direct and continuously improve the AI agents responsible for campaign orchestration, lead scoring, and routing. You will set the rules, review the output, and make judgement based decisions.
• Manage campaign activation via Marketo and Salesforce, alongside intent and enrichment tools like 6Sense, Qualified, and UserGems, so signal flows cleanly from first touch through to conversion.
• Be the consultative partner marketers turn to for managing lead quality and follow up.
• Help the wider team get more from AI and automation, building confidence and self-sufficiency as our tools mature.

Requirements

• Solid experience marketing operations, demand generation operations, role with direct ownership of lead management, scoring, routing and data quality.
• Hands-on experience with Marketo and Salesforce, including how lead and account data flows between them.
• Experience with intent and automation platforms such as 6 Sense, Clay, G2 and Usergems. Understand signal quality, not just tool configuration.
• Expertise in lead routing and lifecycle tools such as Traction (or an equivalent LeanData), and how routing logic connects to scoring, territory rules, and sales handoff.
• Experience creating automations, integrations, internal tools, or AI-powered workflows that have been adopted by their intended users.
• Comfort working with data, APIs, and technical systems. You do not need to be a software engineer. You should be interested in building, troubleshooting, and continuing to develop your technical skills.
• The ability to understand complex or evolving business needs and translate them into practical, scalable solutions.
• Clear communication and documentation skills for non-technical audiences.
• A continuous-improvement mindset and an interest in identifying opportunities, reducing bottlenecks, and making recurring work more efficient.