Marketing Officer

Responsibilities

• Support our Marketing Manager in delivering the college’s marketing strategy, planning, running and reviewing campaigns that raise our profile and attract new students. You’ll work across:
• Digital marketing: running our organic social channels, setting up and tracking paid campaigns across Meta, LinkedIn, TikTok and Google Ads, keeping our website fresh and SEO-friendly, and running email campaigns through HubSpot.
• Events: helping to organise open events, recruitment and community events, and high-profile visits, including VIP, royal and ministerial occasions.
• Campaigns and strategy: planning and delivering online and offline campaigns, using data to see what works and improve it, and keeping our brand consistent.
• Content creation: writing and designing marketing materials, building a pipeline of written, photo and video content (including student-generated content), and managing print projects such as our prospectus.
• Research and reporting: tracking performance, keeping an eye on competitors and trends, and contributing to monthly marketing reports.

Requirements

• Excellent writing and communication skills
• Experience in digital marketing and familiarity with tools such as Meta for Business, HubSpot and Canva
• Experience producing materials for the public, such as leaflets or brochures, and commissioning print, design and photography
• Experience delivering marketing and communications campaigns in a complex organisation
• A track record of hitting tight deadlines while juggling several projects
• Great attention to detail and the ability to build good working relationships at every level
• A positive, proactive approach, with ideas you’re keen to see through
• A degree or equivalent experience

Benefits

• 26 Days’ annual leave plus bank holidays and efficiency days.
• The role is eligible for the Local Government Pension Scheme, including employer contributions and life assurance.
• Staff also benefit from high‑quality CPD and professional development opportunities.
• Disability Confident Committed employer and signatory of the Menopause Pledge, we are proud to support an inclusive working environment.
• New colleagues benefit from a structured induction, a supported four‑month probationary period, and a strong coaching culture led by in‑house Level 5 trained coaches.
• Employees also enjoy lifestyle and wellbeing benefits, including eligibility for a TOTUM and Blue Light Card, free eye tests, free use of our onsite gym, cycle‑to‑work scheme, electric vehicle salary sacrifice, discounted Plumpton produce and courses, free onsite parking, and access to our Employee Assistance Programme.
• Our commitment to wellbeing and community is further demonstrated through active EDI and Sustainability committees, regular staff events and social activities throughout the year.