Marketing Manager

Responsibilities

• Owning a marketing plan tied to our growth targets and commercial priorities.
• Defining our positioning, messaging and priority audiences using market insight, client feedback and sales intelligence.
• Running multi-channel B2B campaigns that build awareness and generate qualified enquiries for Sales.
• Owning the content strategy and editorial calendar, including thought leadership, case studies and webinars.
• Keeping our brand and messaging consistent across every channel.
• Measuring marketing's contribution to enquiries and pipeline through HubSpot and reporting on it clearly.
• Marketing Plan: Develop and deliver a marketing plan aligned with UpSkill Universe's growth objectives, agreed with the Head of Growth and the CEO and reviewed each quarter.
• Positioning and Messaging: Define and refine our positioning, propositions and messaging for each priority audience, drawing on market insight, client feedback and what Sales hears in live conversations.
• Budget and Resources: Plan and prioritise marketing activity, managing the marketing budget, external suppliers and delivery timelines.
• Integrated Campaigns: Plan and run multi-channel B2B campaigns across LinkedIn, email, the website, webinars and events, each with a clear call to action and a follow-up journey.

Requirements

• Proven experience in B2B marketing, including planning and delivering campaigns that have contributed to business growth.
• Experience in learning and development, consultancy, professional services, HR or People, or a related environment.
• Strong campaign planning and project management skills, with the ability to manage competing priorities and deliver against deadlines.
• Excellent writing, editing and storytelling skills, able to turn complex ideas into clear and compelling content across channels.
• A good understanding of demand generation, lead capture and nurture, and how marketing and sales work together.
• Confident using marketing data and analytics to assess performance, draw conclusions and improve results.

Preferred

• hands-on HubSpot or marketing automation experience
• track record of marketing to enterprise HR, L&D or People leaders
• experience creating case studies, customer stories and lead magnets used in sales conversations
• an interest in how AI is changing work and learning
• experience with SEO, GA4 and Google Search Console.

Benefits

• Access to annual learning grants so you can take control of your learning and development journey.
• Early Friday finishes.
• Unlimited paid holiday.
• Flexible working, whether hybrid or remote within the UK.
• Referral, commission and bonus schemes.
• Well-being initiatives and a busy social calendar.
• A strong tech set-up, whether you are working from home or in our London office.