LEWIS Global Communications

Marketing Manager – Maternity Cover

London, UK (Unknown)

Salary Not AvailableMid Level

Posted 2 months ago

Job Summary

Own and drive local marketing activities across website, content, social media, and campaigns; develop and execute SEO/SEM strategies; manage lead nurturing and cross-channel activation; monitor performance, analytics, and reporting; coordinate with the global marketing team to ensure brand consistency and generate qualified leads.

  • Own and drive local marketing activities across website, content, social media, and campaigns
  • Develop and execute SEO/SEM strategies and tracking
  • Lead nurturing and collaboration with Client Engagement to generate qualified leads and report on results

Job Description

Responsibilities

  • Website: Monitors the UK website for performance and quality
  • Assists in developing SEO strategies featuring target keyword rankings and applying them to website development projects
  • Uses Google Analytics to identify opportunities for best performing content to drive traffic acquisition
  • Supports global web masters to ensure consistency of quality and success
  • Social Media and traffic acquisition: Develops and publishes regular content on our social media channels
  • Implements and manages social media advertising campaigns aligned with a multichannel approach
  • Configures tracking strategies to capture the performance of promotions on social media
  • SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Builds and maintains external relationships with journalists, partners, suppliers and other stakeholders/audiences
  • Content: Drafts online content for a variety of formats and channels including case studies, award entries, blog posts and social media

Requirements

  • Deep knowledge of and passion for marketing, digital strategy, lead generation, conversion rate optimisation, email marketing and social media in addition to SEO
  • Excellent analytical and problem solving skills, using data to make strategic decisions
  • Outstanding project management, communication and relationship building skills
  • Experience with CRM and marketing automation platforms such as SugarCRM and SharpSpring
  • Experience with design, photos, video editing software and HTML
  • Excellent communication skills (written and spoken)
  • Calmness under pressure and ability to deliver to tight deadlines
  • Bachelor’s degree (preferably in marketing, communications or digital media-related subject)

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

Marketing Manager – Maternity Cover

LEWIS Global Communications · London, UK · Unknown