Senior Growth & Digital Manager - 15-month maternity cover

Responsibilities

• Develop and lead the UK and Ireland digital strategy, using customer insights and data to drive revenue, profitability, engagement and long-term brand growth.
• Lead digital, CRM and loyalty initiatives to attract new customers, increase visit frequency, improve retention and grow customer lifetime value.
• Plan and deliver integrated digital marketing campaigns across social media, paid media, SEO, PPC, mobile marketing

Requirements

• With at least five years’ experience in digital, social or loyalty-focused roles within consumer-facing brands, ideally across food, retail, hospitality or FMCG, you will bring a proven track record of delivering measurable commercial results and growing brand performance.
• You will be a confident leader and collaborator, with excellent stakeholder management, communication and project management skills.
• You will be comfortable leading a team, managing agency relationships and working across multiple brands and channels.
• Combining strategic thinking with a hands-on approach, you will use data and performance insights to continuously improve the customer experience, strengthen brand loyalty and support business growth.
• You will have a strong understanding of digital marketing, social media, CRM and loyalty strategies, with the ability to turn customer insights and market trends into impactful campaigns that drive revenue, customer acquisition and retention.