Senior Marketing Manager (Maternity Cover - 13 Months), OnTheMarket - London

Responsibilities

• Develop and deliver CRM strategies across both B2B and B2C audiences, including segmentation, automation, lifecycle marketing and behavioural communications
• Create and optimise customer journeys to improve engagement, conversion, retention and customer value
• Work closely with Data, Product and Technology teams to improve marketing effectiveness through targeting, personalisation and audience insights
• Establish and promote CRM best practices, governance, processes and quality standards
• Drive continuous improvement initiatives focused on campaign performance, customer experience and operational efficiency
• Monitor, analyse and report on campaign performance, using data and insight to inform future activity and business decisions
• Support the development and delivery of integrated marketing campaigns across owned, earned and paid channels
• Lead marketing workstreams for major brand and commercial campaigns, coordinating internal stakeholders and external agency partners where required
• Support the planning and delivery of above-the-line marketing activity, including TV, video, audio, outdoor and other brand-building channels, where applicable
• Manage campaign budgets, timelines and creative development to ensure activity is delivered effectively and on schedule

Requirements

• Bachelor’s degree or equivalent experience
• Significant hands-on experience in CRM, lifecycle marketing or email marketing
• Proven experience developing segmentation strategies, automated customer journeys and customer communication programmes
• Strong understanding of personalisation, A/B testing, database marketing and marketing automation
• Experience analysing campaign performance and translating insight into actionable recommendations
• Experience working with marketing platforms, CRM systems and customer data
• Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously
• Excellent stakeholder management and communication skills
• Experience managing and developing team members
• Comfortable operating at both a strategic and delivery level

Preferred

• Experience marketing to both B2B and B2C audiences
• Experience managing integrated multi-channel marketing campaigns
• Experience working with creative, media and production agencies
• Experience supporting or delivering above-the-line advertising campaigns, including TV, radio, audio, outdoor or broader brand-building activity
• Experience within property, marketplace, technology or digital businesses

Benefits

• full private medical cover, dental cover, Life Assurance and member rewards
• 28 days annual leave
• a competitive pension
• season ticket loans
• enhanced maternity and paternity pay
• and much more!