Head of Marketing

Responsibilities

• Own 360insights' market positioning, brand strategy, and category leadership, establishing a differentiated narrative that strengthens competitive advantage, increases market awareness, and supports enterprise revenue growth.
• Develop and lead an integrated marketing strategy aligned to 360’s growth objectives, revenue targets, and long-term company strategy.
• Build and lead the customer expansion and cross-sell program, including account-based campaigns, scaled executive business reviews, and whitespace analysis, to grow revenue within the existing install base.
• Own marketing’s pipeline contribution, budget, and performance reporting, including channel ROI, multi-touch attribution, and PlanHat (CRM) reporting, and reallocate spend based on results.
• Assess the current marketing function and build a practical operating model with clear priorities, accountabilities, and expected business impact.
• Partner across Sales, Business Development, Product, Product Marketing, Revenue Operations, and Customer Success to improve pipeline quality, conversion, win rate, and customer expansion.
• Lead demand generation across priority channels, including events, content, paid media, SEO/AEO, website, analyst activity, field marketing, partner marketing, and account-based programs.
• Clarify 360’s ideal customer profile, buyer personas, value proposition, and messaging so marketing investments focus on the highest-return opportunities.
• Use data, experimentation, and performance reporting to improve campaign effectiveness, budget allocation, and pipeline contribution.
• Evaluate and implement AI-enabled tools, workflows, and automation to improve lead generation, personalization, content, and operational efficiency.

Requirements

• 10+ years of progressive B2B marketing leadership experience, ideally in SaaS, technology, channel, partner ecosystem, incentive management, or related enterprise environments.
• Proven experience building marketing strategies that support pipeline generation, revenue growth, customer expansion, and measurable business outcomes.
• Strong understanding of enterprise B2B buying journeys, demand generation, ABM, content strategy, digital marketing, marketing operations, and sales alignment.
• Ability to evaluate a marketing function, identify capability gaps, reshape priorities, and build practical roadmaps that improve performance.
• Demonstrated financial and commercial acumen, with experience managing significant marketing investments, building business cases, measuring customer acquisition economics, and connecting marketing strategy to revenue growth, profitability, and enterprise value.
• Comfort using AI-enabled marketing tools and automation to improve productivity, personalization, lead generation, content, and campaign execution.
• Experience leading, developing, and motivating marketing teams, including both strategic leaders and hands-on contributors.
• Values-based, commercially minded leader who builds trust, simplifies complexity, supports change, and drives measurable results.