Marketing Manager

Responsibilities

• Strategy and planning
• - Own and manage the marketing calendar, including planning campaigns and producing copy, content and creative assets for collection launches and events in the UK and US
• - Own and manage the marketing budget
• - Track and report on PR and digital marketing agency performance, Shopify sales and social media, including campaign KPIs and ROI, and provide monthly reporting to the founder and Sales Team
• - Monitor market trends, competitors and customer insights to inform marketing strategy
• - Project manage selected collections, liaising with designers, design teams and production to keep development on schedule
• Content and channels
• - Create and distribute marketing emails and social media posts, and manage our social media accounts
• - Ensure consistent brand tone of voice across all communications
• - Manage photography and video production, booking photographers and videographers, planning shoots and coordinating with designers' marketing teams to ensure assets are delivered on time

Requirements

• 5 to 7 years' marketing experience in a fast-paced, rapidly growing business
• Experience working directly with a founder or CEO, with the confidence and diplomacy to manage expectations and communicate priorities
• Proven project management experience, coordinating designers, production teams and external partners to meet deadlines
• Proven experience in managing social media and creating engaging, brand-led content
• Experience planning photography and video shoots, briefing creatives and overseeing delivery of assets
• Hands-on experience managing a website and writing product copy, with a working knowledge of SEO
• Ability to analyse sales and marketing performance, assess agency results and turn findings into practical recommendations
• Experience managing marketing budgets, supplier costs and agency relationships
• CRM experience
• Experience working alongside a team and motivating colleagues with diplomacy, but equally comfortable working autonomously

Preferred

• Retail marketing experience (B2B experience ideally)
• Interest in design and the creative industries
• A confident, enthusiastic and proactive individual with the ability to make decisions independently, with meticulous attention to detail
• Ambition to learn and grow with the company